ZERO WASTE PULLOVER by Son of a Tailor: Review, Funding & Stats
https://www.kickstarter.com/projects/jessfleischer/zero-waste-pulloverHyperstarter Score
29%
Need Improvement
Goal Status
Backers
982
Pledge Amount
kr1,033,685.17
of kr100,000
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Marketing & Backlinks
Popular Sites
3| Referring page & text snippet |
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 Sustainable Itch-Proof Sweaters : Zero Waste Pullover Oct 9, 2021|www.trendhunter.com References: sonofatailor & kickstarter |
 The Innovations Changing Fashion This December | Eco-Age eco-age.com A Tailor has launched what they are marketing as the Zero Waste pullover . This is interesting for several reasons. The first is |
 3D-printing textile for sustainable future Jan 7, 2022|www.textiletoday.com.bd waste is 3D textile printing. The company recently completed a Kickstarter campaign for their 3D merino wool pullovers for men, amassing 400 |
General Sites
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 Week 45.1 - The fashion sustainability week in review — GoBlu Dec 12, 2019|www.goblu.net inventory. Its Zero Waste pullover went on sale via a Kickstarter campaign on 21 October, reaching its target of US$ 15,000 in |
 impact report 2020 — sustainable queer sustainablequeer.com fighting textile waste by 3d knitting their zero waste pullover, 21% of fabric is wasted during the garment construction process. based on this |
 Week 45.1 - The fashion sustainability week in review — GoBlu Dec 12, 2019|goblu.squarespace.com inventory. Its Zero Waste pullover went on sale via a Kickstarter campaign on 21 October, reaching its target of US$ 15,000 in |
ZERO WASTE PULLOVER by Son of a Tailor: Campaign Review & Analysis
Campaign Page Overview
Detailed breakdown and suggestions for improvement
Hyperstarter Score Breakdown
 4 | The title has a good length, but could more text be added?TITLE: 38 Add more characters to the title, perhaps add specific niche keywords? Look at adding more words by researching your closest competitors and use what they wrote for their headlines. |
 2 | The description length may be too shortDESCRIPTION: 73 Consider revising the description wording. A good description can help potential backers understand what the project is about quickly. |
 1 | There are no wordsWORD COUNT: 0 This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text. |
 5 | Not PresentLINK COUNT: 0 Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust. |
 1 | Not presentNUMBER OF IMAGES: 0 Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned. |
Suggested Improvements
Congrats on overfunding!
Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.
The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.
What makes your product unique? What makes it different from the others? Explain in your description what makes your product, different, better, cooler...more unique than all its competitors.
People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.
Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.