The NatureDry Jacket by Woolly - Performance without plastic: Review, Funding & Stats
https://www.kickstarter.com/projects/woollynaturedry/woolly-merino-naturedryHyperstarter Score
36%
Good
Goal Status
Backers
1,728
Pledge Amount
$400,917
of $50,000
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Marketing & Backlinks
Popular Sites
8| Referring page & text snippet |
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 Merino-Made All-Weather Jackets : all-weather jacket www.trendhunter.com References: kickstarter & thegadgetflow |
 The world’s only weather-proof jacket that’s made out of 100% merino wool - Yanko Design Oct 7, 2020|www.yankodesign.com|High Traffic Click Here to Buy Now: $199 |
 CROWDFUNDING FAVORITES! Featuring: FinalWipe Reusable Sanitizing Wipes (ENDING SOON!), Ekster Key Holder, Mendi: Real Brain Training (FINAL HOURS!), and Many More! | BackerKit www.backerkit.com The NatureDry Jacket by Woolly |
 An all-natural jacket to keep you dry in any weather » Gadget Flow thegadgetflow.com at all. Especially in our clothing. That’s the goal with The Woolly NatureDry All-Natural Jacket. Made from 100% merino wool, this jacket is |
 Woolly's NatureDry Jacket Brings All-Weather Performance | Man of Many Sep 6, 2020|manofmany.com Back Woolly on Kickstarter |
General Sites
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 Woolly Clothing Co NatureDry Jacket | The Coolector Jan 8, 2022|staging.thecoolector.com |
 CROWDFUNDING FAVORITES! Featuring: MagnetCubes, Pangea, Apricoat & Many More! Dec 3, 2022|zephyrnet.com CROWDFUNDING FAVORITES! Featuring: MagnetCubes, Pangea, Apricoat & Many More! |
 Making Merino Wool into Accessible, Essential Clothing Oct 4, 2022|artofthekickstart.com The NatureDry Jacket on Kickstarter |
 NatureDry - Eco Friendly Merino Wool Jacket is Coolest Jacket I've Seen gforgadget.com This product was originally crowdfunded on Kickstarter |
 merino wool | GIZMODO.cz Jul 6, 2020|www.gizmodo.cz Click Here to Buy Now: $199 |
The NatureDry Jacket by Woolly - Performance without plastic: Campaign Review & Analysis
Campaign Page Overview
Detailed breakdown and suggestions for improvement
Hyperstarter Score Breakdown
 5 | Excellent, the title is just the right lengthTITLE: 60 The title might be the right length, but make sure to take into account relevant keywords. Organic searches on the platform may make up a percentage of your backers. |
 2 | The description length may be too shortDESCRIPTION: 46 Consider revising the description wording. A good description can help potential backers understand what the project is about quickly. |
 1 | There are no wordsWORD COUNT: 0 This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text. |
 5 | Not PresentLINK COUNT: 0 Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust. |
 1 | Not presentNUMBER OF IMAGES: 0 Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned. |
Suggested Improvements
Congrats on overfunding!
Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.
What makes your product unique? What makes it different from the others? Explain in your description what makes your product, different, better, cooler...more unique than all its competitors.
People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.
Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.