Analyze a Campaign

Where the Heck is Matt?: Review, Funding & Stats

https://www.kickstarter.com/projects/wheretheheckismatt/where-the-heck-is-matt
Scoring

Hyperstarter Score

29%

Need Improvement

Campaign

Goal Status

Funded

Backers

4,133

Pledge Amount

$146,075.97

of $125,000

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General Sites

6
Referring page & text snippet
FBI 9/11 Whistleblower, TIME Person of the Year Coleen Rowley on Visa Program Failure, Guns, War and Haystack Needles: 'BradCast' 12/4/2015 | The BRAD BLOG
bradblog.com

to miss this podcast, but SERIOUSLY, watch his video's and donate what you can to Matt .

Lee.org » Blog Archive » I Believe The World Is Basically A Good Place
Jul 6, 2020|www.lee.org
November 2015 – Stacy Horn
stacyhorn.com

He’s set up a Kickstarter campaign here , and we can all contribute to his next trip.

The Comment Section • View topic - Dance with Matt
thecommentsection.org

He has a kickstarter up. You can also try to get him to come

Eric Walker - video
ericmwalk.blog

Check out the full details of the KickStarter here . Also, to stay up to date with what Matt

Showing 5 of 6 backlinks

Where the Heck is Matt?: Campaign Review & Analysis

Campaign Page Overview

Detailed breakdown and suggestions for improvement

Hyperstarter Score Breakdown

title4
The title has a good length, but could more text be added?TITLE: 23

Add more characters to the title, perhaps add specific niche keywords? Look at adding more words by researching your closest competitors and use what they wrote for their headlines.

description3
Consider revising the description lengthDESCRIPTION: 132

Is the description to-the-point and concise? Focus on the main features of the campaign and how a backer can benefit.

content1
There are no wordsWORD COUNT: 0

This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text.

links5
Not PresentLINK COUNT: 0

Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust.

images1
Not presentNUMBER OF IMAGES: 0

Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned.

Suggested Improvements

Congrats on overfunding!

Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.

TITLE: 23

The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.

DESCRIPTION: 132

What makes your product unique? What makes it different from the others? Explain in your description what makes your product, different, better, cooler...more unique than all its competitors.

WORD COUNT: 0

People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.

NUMBER OF IMAGES: 0

Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.