URBAN WOOLER: Review, Funding & Stats
https://www.kickstarter.com/projects/baabuk/urban-woolerHyperstarter Score
29%
Need Improvement
Goal Status
Backers
1,050
Pledge Amount
Fr 171,889
of Fr 20,000
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Marketing & Backlinks
Popular Sites
4| Referring page & text snippet |
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 Baabuk Urban Wooler Sneaker - Wool Shoes www.refinery29.com new felted-wool, breathable sneaker (dubbed the Urban Wooler) via its second Kickstarter effort . The Urban Wooler promises to do some very high-level, |
 Why I'm addicted to kickstarter, and a handful of my favorite projects - I bet you'll like them too. — Steemit Nov 10, 2016|steemit.com Kickstarter project page |
 #012: Galina Witting about wool shoe startup Baabuk - Elisabeth van Delden elisabethvandelden.podcastwebsites.com Kickstarter Campaign |
 BAABUK Urban Wooler Sneaker mensgear.net Baabuk Urban Wooler Sneaker |
General Sites
3| Referring page & text snippet |
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 Introducing URBAN WOOLER: Sustainable, Stylish Sneakers Made From Wool www.myfashionlife.com To get your hands on these cute sneakers, head over to Kickstarter to back the project and secure a pair in your chosen |
 Wool Archives - Page 3 of 4 - Elisabeth van Delden www.elisabethvandelden.com Kickstarter Campaign |
 Baabuk wool shoes - Cardiff Fashion cardifffashion.com completely new product line for them and they’re launching a crowdfunding campaign on the 28th September to help get them into |
URBAN WOOLER: Campaign Review & Analysis
Campaign Page Overview
Detailed breakdown and suggestions for improvement
Hyperstarter Score Breakdown
 1 | The title is too shortTITLE: 12 The first job of your headline is to grab attention. Describe your project with an easily understood, communicable and unique benefit. |
 5 | Excellent, the description is just right!DESCRIPTION: 115 The number of words in the description is just right to capture attention and bring them into your project. |
 1 | There are no wordsWORD COUNT: 0 This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text. |
 5 | Not PresentLINK COUNT: 0 Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust. |
 1 | Not presentNUMBER OF IMAGES: 0 Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned. |
Suggested Improvements
Congrats on overfunding!
Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.
The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.
People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.
Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.