Analyze a Campaign

TRACPOINT - TRAVEL MOUSE and PRESENTER: Review, Funding & Stats

https://www.kickstarter.com/projects/swiftpoint/tracpoint
Scoring

Hyperstarter Score

29%

Need Improvement

Campaign

Goal Status

Funded

Backers

1,203

Pledge Amount

$133,607

of $5,000

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General Sites

25
Referring page & text snippet
DSHR's Blog: Travels with a Chromebook
Jun 4, 2020|blog.dshr.org

best travel mouse I've ever used, and one of my Kickstarter successes . It is tiny, yet the ergonomics are great -

Swiftpoint's TRACPOINT - TRAVEL MOUSE and PRESENTER
Mar 7, 2020|www.gadgetgram.com

can do it through their Kickstarter campaign page, by clicking here .

Tracpoint - Tecupdate.com
www.tecupdate.com

https://www.kickstarter.com/projects/swiftpoint/tracpoint

Swiftpoint GT
www.deadmen.co.uk

https://www.kickstarter.com/projects...oint/tracpoint

Kickstarter and other crowdfunding platforms - Page 45 - Octopus Overlords
www.octopusoverlords.com

Got my second KS item: an ultra-portable mouse called Tracpoint (no, not the IBM Trackpoint ) It has 3D gyroscopic

Showing 5 of 25 backlinks

TRACPOINT - TRAVEL MOUSE and PRESENTER: Campaign Review & Analysis

Campaign Page Overview

Detailed breakdown and suggestions for improvement

Hyperstarter Score Breakdown

title4
The title has a good length, but could more text be added?TITLE: 38

Add more characters to the title, perhaps add specific niche keywords? Look at adding more words by researching your closest competitors and use what they wrote for their headlines.

description2
The description length may be too shortDESCRIPTION: 61

Consider revising the description wording. A good description can help potential backers understand what the project is about quickly.

content1
There are no wordsWORD COUNT: 0

This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text.

links5
Not PresentLINK COUNT: 0

Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust.

images1
Not presentNUMBER OF IMAGES: 0

Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned.

Suggested Improvements

Congrats on overfunding!

Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.

TITLE: 38

The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.

DESCRIPTION: 61

What makes your product unique? What makes it different from the others? Explain in your description what makes your product, different, better, cooler...more unique than all its competitors.

WORD COUNT: 0

People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.

NUMBER OF IMAGES: 0

Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.

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