Tortoise. Open journalism - a different kind of newsroom.: Review, Funding & Stats
https://www.kickstarter.com/projects/tortoisemedia/tortoise-open-journalism-a-different-kind-of-newsrHyperstarter Score
43%
Better
Goal Status
Backers
2,530
Pledge Amount
£539,035
of £75,000
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Marketing & Backlinks
Popular Sites
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 News Has Become Noise. Tortoise Wants to Change That. | by Kickstarter | Kickstarter Magazine | Medium medium.com|High Traffic |
 5 Projects Taking a Fresh Look at Journalism and the News Model | Beyond Bylines mediablog.prnewswire.com|High Traffic 8,000 members. It got off to a great start on Kickstarter , receiving more than 7x its initial funding goal. |
 Season's greetings from The Conversation: what's really new in new media? theconversation.com English edition of Dutch start up The Correspondent , and Tortoise Media , two high-profile bids to construct reader-funded businesses. Alongside those |
 Tortoise Rides A Subscriber Wave: 'It Is Harder To Be Popular Than It Is To Be Quality' | The Drum www.thedrum.com|High Traffic At the time of writing, Tortoise had secured £359,282 funding against a £75,000 target thanks to 1,405 backers . The drive still has 24 days to go. It |
 #103 - Lads Lads Lads, Fake Guests & Slow News - The Media Podcast with Olly Mann | The Media Podcast with Matt Deegan on Acast play.acast.com|High Traffic James Harding takes to Kickstarter to fund what he calls a new kind of ‘open journalism’ and we look forward to this autumn’s biggest TV shows |
General Sites
13| Referring page & text snippet |
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 My Web Ollie Lloyd Great British Chefs | GWG www.thegoodwebguide.co.uk My most recent buy online... A membership to Tortoise , the new news service via |
 Does your news outlet need an app? Depends on your business model and resources - The Fix thefix.media a recent interview publisher Katie Vanneck-Smith explained how they launched a successful Kickstarter campaign ( more here ) with a website and a mobile |
 Mediagazer: A look at former BBC News director James Harding's Tortoise Media, a member-funded news organization targeting a younger audience that's set to launch next year (Freddy Mayhew/Press Gazette) mediagazer.com Kickstarter : Tortoise. Open journalism - a different kind of newsroom. |
 New media businesses to share thinking at DIS2019: Digital Innovators' Summit www.innovators-summit.com Tortoise Kickstarter campaign |
 Google Facebook Pledged Millions For Local News Was It Enough - Mobile Legends Jan 8, 2022|mobillegends.net Source: www.kickstarter.com |
Tortoise. Open journalism - a different kind of newsroom.: Campaign Review & Analysis
Campaign Page Overview
Detailed breakdown and suggestions for improvement
Hyperstarter Score Breakdown
 5 | Excellent, the title is just the right lengthTITLE: 57 The title might be the right length, but make sure to take into account relevant keywords. Organic searches on the platform may make up a percentage of your backers. |
 5 | Excellent, the description is just right!DESCRIPTION: 124 The number of words in the description is just right to capture attention and bring them into your project. |
 1 | There are no wordsWORD COUNT: 0 This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text. |
 5 | Not PresentLINK COUNT: 0 Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust. |
 1 | Not presentNUMBER OF IMAGES: 0 Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned. |
Suggested Improvements
Congrats on overfunding!
Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.
People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.
Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.