Analyze a Campaign

Bident & Thunder Playing Cards - Arsenal Series: Review, Funding & Stats

https://www.kickstarter.com/projects/arsenal-series/thunder-playing-cards-arsenal-series
Scoring

Hyperstarter Score

64%

Excellent

Campaign

Goal Status

Funded

Backers

1,001

Pledge Amount

$192,635.29

of $10,000

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Bident & Thunder Playing Cards - Arsenal Series: Campaign Review & Analysis

Campaign Page Overview

Detailed breakdown and suggestions for improvement

Hyperstarter Score Breakdown

title4
The title has a good length, but could more text be added?TITLE: 38

Add more characters to the title, perhaps add specific niche keywords? Look at adding more words by researching your closest competitors and use what they wrote for their headlines.

description5
Excellent, the description is just right!DESCRIPTION: 100

The number of words in the description is just right to capture attention and bring them into your project.

content3
There are 1611 wordsWORD COUNT: 1611

The page is very long and might suffer from poor mobile conversion rate, consider shortening the number of words on the page.

links5
There are 2 external linksLINK COUNT: 2

Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust.

images3
There are 35 imagesNUMBER OF IMAGES: 35

You may need to add a few more images. Whether it is product images, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned.

Suggested Improvements

Congrats on overfunding!

Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.

TITLE: 38

The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.

WORD COUNT: 1611

Having a large number of words on a campaign usually indicates information is written up in detail. Work out what questions backers have in their mind and answer them with the wording on the page.

NUMBER OF IMAGES: 35

View your copywriting as a supporting element, and do your best to structure your campaign around graphics and images. Animated GIFs show your product in action. Make sure you have at least 2 or 3 high-quality GIFs that span across the whole page width.