"This is Fine" Plush Dog.: Review, Funding & Stats
https://www.kickstarter.com/projects/kcgreen/this-is-fine-plush-dogHyperstarter Score
36%
Good
Goal Status
Backers
12,705
Pledge Amount
$454,717.53
of $35,000
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Marketing & Backlinks
Popular Sites
30| Referring page & text snippet |
|---|
 Why ‘This Is Fine’ Is the Meme This Year Deserves - The New York Times www.nytimes.com|High Traffic with the staying power comes the merchandise: A Kickstarter campaign launched this week has raised more than $200,000 to manufacture a plush This |
 The man who created 'this is fine' now says 'this is not fine' - The Verge www.theverge.com|High Traffic Green recently launched a Kickstarter campaign for a plush toy version of the "This is fine" |
 33 Halloween Costumes That'll Make You Say "Why Didn't I Think Of That?" www.buzzfeed.com|High Traffic Check out artist KC Green's Kickstarter if you have ever benefited from this iconic comic. |
 What Is a Bitcoin Worth? Mar 8, 2020|nymag.com 4. 16 plush versions of the “ This Is Fine ” dog ($35 |
 The 'This Is Fine' Dog Is Now a Stuffed Animal You Can Buy May 12, 2018|gizmodo.com|High Traffic Kickstarter campaign |
General Sites
60| Referring page & text snippet |
|---|
 Previously on Comics: Hugos, Ignatz, Runaways, and more - WWAC Jan 8, 2018|womenwriteaboutcomics.com 10 more days |
 Do By Friday - TopPodcast.com toppodcast.com “This is Fine” Plush Dog. by KC Green —Kickstarter |
 Meh: September Blame Thread Dec 8, 2022|meh.com |
 Divinity: Original Sin 2 Pre-Release Thread | Page 78 | rpgcodex > doesn't scale to your level Jan 12, 2020|rpgcodex.net Because stuff's fine, folks. It's all absolutely, totally, tear-inducingly fine. |
 This is Fine Plush Toy www.geekalerts.com The This is Fine Plush Toy will be available November 2016 but it can be pre-ordered |
"This is Fine" Plush Dog.: Campaign Review & Analysis
Campaign Page Overview
Detailed breakdown and suggestions for improvement
Hyperstarter Score Breakdown
 4 | The title has a good length, but could more text be added?TITLE: 25 Add more characters to the title, perhaps add specific niche keywords? Look at adding more words by researching your closest competitors and use what they wrote for their headlines. |
 5 | Excellent, the description is just right!DESCRIPTION: 124 The number of words in the description is just right to capture attention and bring them into your project. |
 1 | There are no wordsWORD COUNT: 0 This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text. |
 5 | Not PresentLINK COUNT: 0 Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust. |
 1 | Not presentNUMBER OF IMAGES: 0 Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned. |
Suggested Improvements
Congrats on overfunding!
Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.
The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.
People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.
Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.