The Smog Free Tower: Review, Funding & Stats
https://www.kickstarter.com/projects/1777606920/the-smog-free-towerHyperstarter Score
21%
Need Improvement
Goal Status
Backers
1,577
Pledge Amount
€113,153.6
of €50,000
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Marketing & Backlinks
Popular Sites
62| Referring page & text snippet |
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 Smog Free Project by Daan Roosegaarde [OFFICIAL MOVIE] on Vimeo vimeo.com|High Traffic Join the Smog Free Movement now and support our Kickstarter. kickstarter.com/projects/1777606920/the-smog-free-tower/ |
 Kickstarter at London’s Design Museum | by Kickstarter | Kickstarter Magazine | Medium Dec 6, 2020|medium.com|High Traffic Smog Free Tower is a large-scale air purifier designed to create clean air |
 'Cities have become machines that kill people': the Dutch inventor fighting smog | Business to business | The Guardian www.theguardian.com|High Traffic rings and invited the public to purchase them through a Kickstarter campaign that raised €113,153. With Bob Ursem, a nanoparticles expert |
 Smog Free Tower will suck pollutants from the skies to lock them inside jewellery | Daily Mail Online www.dailymail.co.uk|High Traffic The Smog Free Tower by Daan Roosegaarde — Kickstarter |
 Daan Roosegaarde Smog-Free Tower Turns Pollution Into Fine Jewelry Jan 7, 2021|www.businessinsider.com|High Traffic Kickstarter/Daan Roosegaarde |
General Sites
48| Referring page & text snippet |
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 The Largest Air Purifier In The World Sucks Up Smog And - Freedoms Phoenix Jul 6, 2020|www.freedomsphoenix.com result of three years of hard work by Dutch designer Daan Roosegaarde. |
 Smog Free Tower - Cleaning Up The Air You Breathe - GeekExtreme www.geekextreme.com of green energy. To support the project, check out their Kickstarter page as well as their website . |
 Another Greatest Feat in Human History- The World’s Largest Air-Purifier! – SayDigi en.saydigi.com Free Ring and Smog Free Cufflinks!! The statement of its official particularly makes this whole project more meaningful- The Smog Free Cube is |
 Smog Free Tower - Atlas of the Future — Atlas of the Future atlasofthefuture.org patented ionization-technique |
 Fighting Air Pollution with the Smog Free Tower – TechAcute techacute.com was built in Rotterdam, Netherlands with the support of a Kickstarter campaign . |
The Smog Free Tower: Campaign Review & Analysis
Campaign Page Overview
Detailed breakdown and suggestions for improvement
Hyperstarter Score Breakdown
 1 | The title is too shortTITLE: 19 The first job of your headline is to grab attention. Describe your project with an easily understood, communicable and unique benefit. |
 3 | Consider revising the description lengthDESCRIPTION: 135 Is the description to-the-point and concise? Focus on the main features of the campaign and how a backer can benefit. |
 1 | There are no wordsWORD COUNT: 0 This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text. |
 5 | Not PresentLINK COUNT: 0 Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust. |
 1 | Not presentNUMBER OF IMAGES: 0 Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned. |
Suggested Improvements
Congrats on overfunding!
Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.
The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.
What makes your product unique? What makes it different from the others? Explain in your description what makes your product, different, better, cooler...more unique than all its competitors.
People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.
Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.