The Scarecrow Project: Review, Funding & Stats
https://www.kickstarter.com/projects/644154729/the-scarecrow-projectHyperstarter Score
29%
Need Improvement
Goal Status
Backers
1,841
Pledge Amount
$130,697.75
of $100,000
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Marketing & Backlinks
Popular Sites
15| Referring page & text snippet |
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 Not Dead Yet: How Some Video Stores Are Thriving in the Age of Netflix | WIRED Apr 5, 2019|www.wired.com|High Traffic gave Barr and Fisher the go-ahead. Their first stop was Kickstarter , where they met their $100,000 fundraising goal within one |
 Saving the World's Largest Video Library | HuffPost Entertainment www.huffpost.com|High Traffic You can find out more about The Scarecrow Project here . |
 26 Hard-To-Find Movies That Remind Us Why VHS, DVD, And LaserDisc Still Matter www.buzzfeed.com|High Traffic stores, so Scarecrow is currently in the middle of a Kickstarter campaign to preserve its much-loved massive library and reopen as a |
 This Legendary Video Store Is Going Out of Business to Save Itself www.vice.com|High Traffic $100,000 goal with nearly a month left to go in its Kickstarter campaign . |
 Say goodbye to the video store, hello to the non-profit foundation | Ars Technica Oct 3, 2021|arstechnica.com|High Traffic On the strength of a Kickstarter campaign that met its $100,000 goal in seven days, Scarecrow Video will convert to a 501(c)(3) |
General Sites
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 Kickstart Sunday: The Scarecrow Project | Film Pulse filmpulse.net |
 Scarecrow Kick...Transformer? | Wallyhood Aug 3, 2017|www.wallyhood.org Want to give them a kick? Check out the Scarecrow Project Kickstarter page . |
 a Seattle film institution wants to go non-profit | Crime and the Blog of Evil crimeandtheforcesofevil.com anymore, so they’re going non-profit. But that’s expensive, too, so they’re launching a Kickstarter to make it happen . Go help. |
 HorsesAss.Org | Page 184 | The straight poop on WA politics & the press horsesass.org – Congrats to Scarecrow Video . Here’s hoping the transition to nonprofit works out well. |
 Editor, Author at Parallax View - Page 6 of 14 parallax-view.org Go to The Scarecrow Project on Kickstarter for more information and to support the project. |
The Scarecrow Project: Campaign Review & Analysis
Campaign Page Overview
Detailed breakdown and suggestions for improvement
Hyperstarter Score Breakdown
 4 | The title has a good length, but could more text be added?TITLE: 21 Add more characters to the title, perhaps add specific niche keywords? Look at adding more words by researching your closest competitors and use what they wrote for their headlines. |
 3 | Consider revising the description lengthDESCRIPTION: 133 Is the description to-the-point and concise? Focus on the main features of the campaign and how a backer can benefit. |
 1 | There are no wordsWORD COUNT: 0 This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text. |
 5 | Not PresentLINK COUNT: 0 Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust. |
 1 | Not presentNUMBER OF IMAGES: 0 Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned. |
Suggested Improvements
Congrats on overfunding!
Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.
The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.
What makes your product unique? What makes it different from the others? Explain in your description what makes your product, different, better, cooler...more unique than all its competitors.
People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.
Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.