The Mastery Journal by John Lee Dumas: Review, Funding & Stats
https://www.kickstarter.com/projects/eofire/the-mastery-journal-master-productivity-disciplineHyperstarter Score
29%
Need Improvement
Goal Status
Backers
3,659
Pledge Amount
$280,852
of $25,000
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Marketing & Backlinks
Popular Sites
4| Referring page & text snippet |
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 Staff Favorites: Onsen Bath Towel, Growler Chill, and more! | BackerKit Sep 11, 2018|www.backerkit.com The Mastery Journal |
 Dmitry Dragilev: Single Handedly Grew a Startup from 0 to 40M Page Views through Press Outreach | EOFire www.eofire.com|High Traffic [06:35] – JLD talks about the Kickstarter Campaign for The Mastery Journal |
 Master Your Day May 2, 2017|lewishowes.com Get The Mastery Journal! |
 10 Ways To Screw Yourself Over | Avoid These Big Mistakes In Life Jul 10, 2021|www.realmenrealstyle.com|High Traffic in both business and everyday life. Find out more about “The Mastery Journal” on Kickstarter . |
General Sites
27| Referring page & text snippet |
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 48 Days to the Work You Love Internet Radio Show - TopPodcast.com Aug 1, 2022|toppodcast.com – Dan recalls last week’s episode with John Lee Dumas’ The Mastery Journal and his pledge to Pencils of Promise |
 Grow your business with only 15 hours a week - Official Site Dan Miller Nov 1, 2022|www.48days.com – Dan recalls last week’s episode with John Lee Dumas’ The Mastery Journal and his pledge to Pencils of Promise |
 John Lee Dumas on entrepreneurship and the military - Unbeatable Mind Nov 9, 2020|unbeatablemind.com what I did was, on January 23rd, I launched a Kickstarter campaign . Which is a crowdfunded campaign. And I just wanted |
 How To Make Money Podcasting: 18 Ways To Monetize A Podcast navidm.com Kickstarter to launch his Freedom Journal in 2016 and his Mastery Journal in 2017. |
 MINDSET - Improve Results: The Mastery Journal (Productivity) | The Entrepreneur Discussion Forum: Talk Fastlane Business www.thefastlaneforum.com The Mastery Journal: Master Productivity, Discipline & Focus |
The Mastery Journal by John Lee Dumas: Campaign Review & Analysis
Campaign Page Overview
Detailed breakdown and suggestions for improvement
Hyperstarter Score Breakdown
 4 | The title has a good length, but could more text be added?TITLE: 37 Add more characters to the title, perhaps add specific niche keywords? Look at adding more words by researching your closest competitors and use what they wrote for their headlines. |
 2 | The description length may be too shortDESCRIPTION: 81 Consider revising the description wording. A good description can help potential backers understand what the project is about quickly. |
 1 | There are no wordsWORD COUNT: 0 This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text. |
 5 | Not PresentLINK COUNT: 0 Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust. |
 1 | Not presentNUMBER OF IMAGES: 0 Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned. |
Suggested Improvements
Congrats on overfunding!
Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.
The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.
What makes your product unique? What makes it different from the others? Explain in your description what makes your product, different, better, cooler...more unique than all its competitors.
People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.
Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.