The Longhaul Pant - Merino performance in style by Woolly: Review, Funding & Stats
https://www.kickstarter.com/projects/woollynaturedry/the-longhaul-pants-merino-performance-in-styleHyperstarter Score
36%
Good
Goal Status
Backers
1,850
Pledge Amount
$233,712
of $20,000
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Marketing & Backlinks
Popular Sites
4| Referring page & text snippet |
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 The Gear Kickstarters You Should Back in December - Outside Online Oct 7, 2021|www.outsideonline.com wool, 22 percent cotton, and 7 percent spandex, the lightweight Longhaul pants (MSRP: $95) blend office-appropriate design (belt loops, slim pockets, and a |
 Versatile Wool Pants : Longhaul Pants www.trendhunter.com References: kickstarter |
 STAFF FAVORITES! Featuring: Cleansebot Bacteria Killing Robot (FINAL HOURS!), The Traveling PowerStation by RoamProof, Grayl GEOPRESS Water Purifier, and Many More! | BackerKit www.backerkit.com The Longhaul Pant by Woolly |
 Best Travel Clothing – The Seventh Annual Carry Awards Jul 8, 2022|www.carryology.com Woolly Clothing Co. Longhaul Pant |
General Sites
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 Making Merino Wool into Accessible, Essential Clothing Oct 4, 2022|artofthekickstart.com The Longhaul Pant on Kickstarter |
 Best Merino Wool Pants For Men | Merino Wool Gear Mar 12, 2021|merinowoolgear.com how these pants actually came to be. Woolly launched a Kickstarter campaign back in 2018 that raised over $200,000 to fund the |
 NatureDry Jacket - Performance Without Plastic – Trymble Jul 3, 2022|trymble.com helped create a merino wool version of your everyday pants. Check out our Longhaul campaign! |
The Longhaul Pant - Merino performance in style by Woolly: Campaign Review & Analysis
Campaign Page Overview
Detailed breakdown and suggestions for improvement
Hyperstarter Score Breakdown
 5 | Excellent, the title is just the right lengthTITLE: 57 The title might be the right length, but make sure to take into account relevant keywords. Organic searches on the platform may make up a percentage of your backers. |
 2 | The description length may be too shortDESCRIPTION: 77 Consider revising the description wording. A good description can help potential backers understand what the project is about quickly. |
 1 | There are no wordsWORD COUNT: 0 This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text. |
 5 | Not PresentLINK COUNT: 0 Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust. |
 1 | Not presentNUMBER OF IMAGES: 0 Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned. |
Suggested Improvements
Congrats on overfunding!
Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.
What makes your product unique? What makes it different from the others? Explain in your description what makes your product, different, better, cooler...more unique than all its competitors.
People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.
Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.