The Libre Sweater: Insulator. Outer layer. Epic enabler.: Review, Funding & Stats
https://www.kickstarter.com/projects/cotopaxi/the-libre-sweater-insulator-outer-layer-epic-enablHyperstarter Score
36%
Good
Goal Status
Backers
3,109
Pledge Amount
$389,890
of $20,000
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Marketing & Backlinks
Popular Sites
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 How to Conquer the Mountains of Your Life | by Chris Brinlee Jr | Medium medium.com|High Traffic with Christian Lanley while shooting the promotional video for Cotopaxi’s Libre Sweater Kickstarter campaign (which reached nearly $400,000 funding, becoming Kickstarter’s most-funded sweater, ever.) |
 The Perfect Gear for the Active Family - Outside Online www.outsideonline.com|High Traffic days are over with the arrival of Cotopaxi’s freakishly multitalented Libre ($99 as part of a Kickstarter campaign). It’s long been |
 Insulated Llama Sweaters : llama sweater Jul 7, 2017|www.trendhunter.com References: kickstarter |
 Cotopaxi's Libre Sweater Can Go from Manhattan to The Matterhorn - The Manual www.themanual.com The Kickstarter has already funded more than double its goal, but there’s |
 The 8 Best Digital Marketing Launch Strategies [2022] www.growthmarketingpro.com|High Traffic Ecommerce companies like Cotapaxi and United By Blue have raised hundreds of thousands of |
General Sites
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 Kickstarter of the Week: The Libre Sweater by Cotopaxi - Run Oregon Mar 1, 2021|runoregonblog.com Product: The Libre Sweater |
 Check Out The Cotopaxi Libre Sweater On Kickstarter - Trail to Peak Aug 8, 2022|trailtopeak.com llama wool sweater, called The Libre Sweater from Cotopaxi ( See on Kickstarter ). Ever since I visited the Andes of Peru, I’ve |
 You had me at pie www.adventuresofmelvin.com They also were so helpful because Phil’s sweater from the kickstarter campaign wasn’t the right size and he had brought it with |
 Ze Alps — Chris Brinlee Jr chrisbrinleejr.squarespace.com Additionally, Cotopaxi tapped into Chris & Christian to shoot the Libre Sweater Kickstarter Campaign video and photos, which went on to become the most-funded |
 Gift Guide 2016: Sisters Jul 8, 2022|ellysuptown.com https://www.kickstarter.com/projects/cotopaxi/the-libre-sweater-insulator-outer-layer-epic-enabl |
The Libre Sweater: Insulator. Outer layer. Epic enabler.: Campaign Review & Analysis
Campaign Page Overview
Detailed breakdown and suggestions for improvement
Hyperstarter Score Breakdown
 5 | Excellent, the title is just the right lengthTITLE: 56 The title might be the right length, but make sure to take into account relevant keywords. Organic searches on the platform may make up a percentage of your backers. |
 3 | Consider revising the description lengthDESCRIPTION: 131 Is the description to-the-point and concise? Focus on the main features of the campaign and how a backer can benefit. |
 1 | There are no wordsWORD COUNT: 0 This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text. |
 5 | Not PresentLINK COUNT: 0 Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust. |
 1 | Not presentNUMBER OF IMAGES: 0 Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned. |
Suggested Improvements
Congrats on overfunding!
Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.
What makes your product unique? What makes it different from the others? Explain in your description what makes your product, different, better, cooler...more unique than all its competitors.
People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.
Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.