Analyze a Campaign

The Kosan Go Travel Dress: Review, Funding & Stats

https://www.kickstarter.com/projects/1230437741/the-kosan-go-travel-dress
Scoring

Hyperstarter Score

36%

Good

Campaign

Goal Status

Funded

Backers

6,551

Pledge Amount

$915,439.59

of $15,000

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General Sites

14
Referring page & text snippet
[2020 Kickstarter Stats] - 17 Powerful Insights & Tips
producthype.co

The Kosan Go Travel Dress absolutely crushed it, for example.

Kickstarter Campaign Case Study - How to raise $100k+
Jan 7, 2022|www.startmotionmedia.com

of money with a product that’s mostly for women. The Kosan Go Travel Dress absolutely crushed it, for example. But the average user browsing

The Kosan Go Travel Dress by Kosan Travel Co. — Kickstarter
aotk.go2.fund
2018 Holiday Gift Guide: Useful Travel Gifts for the Minimalist Traveler - MVMT Blog
Jul 8, 2020|www.mvmtblog.com

when you’re walking around in the scorching heat. You can get it on Kickstarter from now until November 30, 2018 and on the Kosan

My Review of the Kosan Go Travel Dress – Kaptain Kenny Travel
May 8, 2020|kaptainkennytravel.com

colour red but surprisingly, I fell in love with the Kosan Go Travel Dress because of its many uses. For example, it’s beautiful to

Showing 5 of 14 backlinks

The Kosan Go Travel Dress: Campaign Review & Analysis

Campaign Page Overview

Detailed breakdown and suggestions for improvement

Hyperstarter Score Breakdown

title4
The title has a good length, but could more text be added?TITLE: 25

Add more characters to the title, perhaps add specific niche keywords? Look at adding more words by researching your closest competitors and use what they wrote for their headlines.

description5
Excellent, the description is just right!DESCRIPTION: 126

The number of words in the description is just right to capture attention and bring them into your project.

content1
There are no wordsWORD COUNT: 0

This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text.

links5
Not PresentLINK COUNT: 0

Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust.

images1
Not presentNUMBER OF IMAGES: 0

Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned.

Suggested Improvements

Congrats on overfunding!

Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.

TITLE: 25

The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.

WORD COUNT: 0

People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.

NUMBER OF IMAGES: 0

Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.