The Hail: Review, Funding & Stats
https://www.kickstarter.com/projects/lankabandaranayake/the-hailHyperstarter Score
36%
Good
Goal Status
Backers
3
Pledge Amount
£201
of £250,000
Find where your competitor's were featured — connect with the right influencers
Sign-up to gain full access to our backlink data and see all the links.
Marketing & Backlinks
The Hail: Campaign Review & Analysis
Campaign Page Overview
Detailed breakdown and suggestions for improvement
Hyperstarter Score Breakdown
 1 | The title is too shortTITLE: 8 The first job of your headline is to grab attention. Describe your project with an easily understood, communicable and unique benefit. |
 2 | The description length may be too shortDESCRIPTION: 81 Consider revising the description wording. A good description can help potential backers understand what the project is about quickly. |
 3 | There are 1860 wordsWORD COUNT: 1860 The page is very long and might suffer from poor mobile conversion rate, consider shortening the number of words on the page. |
 5 | There are 5 external linksLINK COUNT: 5 Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust. |
 1 | There are 13 imagesNUMBER OF IMAGES: 13 Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned. |
Suggested Improvements
Keep going with the campaign!
The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.
What makes your product unique? What makes it different from the others? Explain in your description what makes your product, different, better, cooler...more unique than all its competitors.
Having a large number of words on a campaign usually indicates information is written up in detail. Work out what questions backers have in their mind and answer them with the wording on the page.
Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.