The Field Study Handbook: Review, Funding & Stats
https://www.kickstarter.com/projects/janchipchase/the-field-study-handbookHyperstarter Score
29%
Need Improvement
Goal Status
Backers
1,766
Pledge Amount
$336,692
of $22,000
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Marketing & Backlinks
Popular Sites
7| Referring page & text snippet |
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 Studio D 2017 End of Year Report. Studio D is a design, research and… | by Jan Chipchase | Studio D | Medium Jan 11, 2021|medium.com|High Traffic the 1st Edition printing press check nudged me to a Kickstarter . |
 Ep. 9: Jan Chipchase - Field Studies & What To Do Next Stories Connecting Dots With Markus Andrezak podcast Apr 10, 2021|player.fm The Field Study Handbook , here on kickstarter |
 How Understanding Human Behavior Can Open Up New Design Opportunities - Core77 www.core77.com the Kickstarter includes expeditions as rewards, if you're up for A Short Walk in the Hindu Kush . |
 Frank Chimero from On Margins | Podcast Episode on Podbay podbay.fm The Field Study Handbook Kickstarter |
 The years-long road to the Field Study Handbook — Jan Chipchase — On Margins — 001 Mar 9, 2021|craigmod.com|High Traffic The Field Study Handbook Kickstarter |
General Sites
7| Referring page & text snippet |
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 On Margins - TopPodcast.com toppodcast.com The Field Study Handbook Kickstarter |
 kottke.org (archive ID #1320) - Read it at RSS2.com rss2.com are publishing a book called The Field Study Handbook and financing it through Kickstarter . Here’s how Chipchase describes the book: |
 Ep. 9: Jan Chipchase - Field Studies & What to do next | überproduct Feb 7, 2022|ueberproduct.de his next book – The Field Study Handbook – on kickstarter . And he has done this with huge success but |
 - things thingstoclick.com interesting interview with Jan Chipchase 1 about his new book The Field Study Handbook . |
 Dark Matter newsletter, 13 July 2017: What does it look like to pretend? Feb 10, 2017|ianfitzpatrick.net I’ve been working, slowly, diligently through Jan Chipchase’s extraordinary Field Study Handbook , which arrived along with a smaller, paper-bound book called Sustainable |
The Field Study Handbook: Campaign Review & Analysis
Campaign Page Overview
Detailed breakdown and suggestions for improvement
Hyperstarter Score Breakdown
 4 | The title has a good length, but could more text be added?TITLE: 24 Add more characters to the title, perhaps add specific niche keywords? Look at adding more words by researching your closest competitors and use what they wrote for their headlines. |
 2 | The description length may be too shortDESCRIPTION: 64 Consider revising the description wording. A good description can help potential backers understand what the project is about quickly. |
 1 | There are no wordsWORD COUNT: 0 This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text. |
 5 | Not PresentLINK COUNT: 0 Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust. |
 1 | Not presentNUMBER OF IMAGES: 0 Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned. |
Suggested Improvements
Congrats on overfunding!
Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.
The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.
What makes your product unique? What makes it different from the others? Explain in your description what makes your product, different, better, cooler...more unique than all its competitors.
People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.
Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.