Analyze a Campaign

The Drowning of Arthur Braxton: Review, Funding & Stats

https://www.kickstarter.com/projects/fireflight/the-drowning-of-arthur-braxton
Scoring

Hyperstarter Score

36%

Good

Campaign

Goal Status

Funded

Backers

4,118

Pledge Amount

£84,434.37

of £75,000

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General Sites

5
Referring page & text snippet
Luke Cutforth Talks ‘The Drowning of Arthur Braxton’ – TenEighty — Internet culture in focus
Aug 2, 2019|teneightymagazine.com

£10,000 in the first hour. SupportThe Drowning of Arthur Braxtonvia Kickstarter .

How to Get Your Book made into a Movie: The Ultimate Guide of 2020
proactivewriter.com

see the end figure by going to the Kickstarter page: https://www.kickstarter.com/projects/fireflight/the-drowning-of-arthur-braxton

The Ultimate Guide of 2020 (2022)
agatin.com

This video shows the reaction of Luke Cutforth, the director ofThe Drowning

How to Get Your Novel Made into a Film (2022)
nymogi.com

This video

Films | Caroline Cauchi Smailes
carolinesmailes.co.uk

The Successful Kickstarter Campaign

The Drowning of Arthur Braxton: Campaign Review & Analysis

Campaign Page Overview

Detailed breakdown and suggestions for improvement

Hyperstarter Score Breakdown

title4
The title has a good length, but could more text be added?TITLE: 30

Add more characters to the title, perhaps add specific niche keywords? Look at adding more words by researching your closest competitors and use what they wrote for their headlines.

description3
Consider revising the description lengthDESCRIPTION: 131

Is the description to-the-point and concise? Focus on the main features of the campaign and how a backer can benefit.

content1
There are 677 wordsWORD COUNT: 677

This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text.

links5
There are 4 external linksLINK COUNT: 4

Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust.

images1
There are 20 imagesNUMBER OF IMAGES: 20

Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned.

Suggested Improvements

Congrats on overfunding!

Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.

TITLE: 30

The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.

DESCRIPTION: 131

What makes your product unique? What makes it different from the others? Explain in your description what makes your product, different, better, cooler...more unique than all its competitors.

WORD COUNT: 677

People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.

NUMBER OF IMAGES: 20

Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.