The Brand Deck: Review, Funding & Stats
https://www.kickstarter.com/projects/simplescott/the-brand-deckHyperstarter Score
21%
Need Improvement
Goal Status
Backers
2,695
Pledge Amount
$155,122
of $45,000
Find where your competitor's were featured — connect with the right influencers
Sign-up to gain full access to our backlink data and see all the links.
Marketing & Backlinks
Popular Sites
14| Referring page & text snippet |
|---|
 Brand Deck on Behance Jan 7, 2022|www.behance.net the content and the design for the cards, built the Kickstarter page , filmed and directed a promotional video, and set up |
 Can This Simple Card Game Tell You Exactly What Kind of Brand You Are? Apr 11, 2022|www.adweek.com Introducing The Brand Deck, a simple card game that can help you define your |
 A Kit to Make Robots Out of Drinking Straws and Other Wild Ideas That Just Got Funded | Innovation| Smithsonian Magazine Jan 2, 2019|www.smithsonianmag.com The Brand Deck (Goal: $45,000 Raised: $155,122 on Kickstarter) |
 This Deck of Cards Helps You Rock Your Personal Brand - Brit + Co www.brit.co of personal branding may get a little easier, thanks to The Brand Deck. |
 Brand-Identifying Card Decks : branding tool www.trendhunter.com References: kickstarter & designtaxi |
General Sites
13| Referring page & text snippet |
|---|
 How to Rename Your Business w/ Purpose & Process - Figmints www.figmints.com Conduct some sort of brand exercise ( we recommend this one ) to establish an aligned understanding amongst your team. |
 Crowdfunding Find: The Brand Deck by Simple.Honest.Work | The Supplier Central May 6, 2021|www.thesuppliercentral.com https://www.kickstarter.com/projects/simplescott/the-brand-deck?ref=recommended |
 Obama’s Campaign Designer Built a Card Game for Brand Identity | Trivision Creative creative.trivision.com of nearly $50,000- surpassing its initial goal of $45,000 on Kickstarter , with 18 days remaining in the campaign. In addition, |
 Coffee Links: 2 февруари - Under The Line Jan 8, 2021|undertheline.net Прост брандинг инструмент, който ще ти помогне да определиш кой си. |
 The Brand Deck Kickstarter Project - Fierce Strategy + Creative Jul 10, 2022|brandfiercely.com |
The Brand Deck: Campaign Review & Analysis
Campaign Page Overview
Detailed breakdown and suggestions for improvement
Hyperstarter Score Breakdown
 1 | The title is too shortTITLE: 14 The first job of your headline is to grab attention. Describe your project with an easily understood, communicable and unique benefit. |
 2 | The description length may be too shortDESCRIPTION: 62 Consider revising the description wording. A good description can help potential backers understand what the project is about quickly. |
 1 | There are no wordsWORD COUNT: 0 This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text. |
 5 | Not PresentLINK COUNT: 0 Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust. |
 1 | Not presentNUMBER OF IMAGES: 0 Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned. |
Suggested Improvements
Congrats on overfunding!
Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.
The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.
What makes your product unique? What makes it different from the others? Explain in your description what makes your product, different, better, cooler...more unique than all its competitors.
People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.
Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.
Popular Design Sites
Websites and influencers in the Design category
Design Influencers
7
SolidSmack is the premier site for 3D technology and inspirational product design.
Dedicated to modern design. You'll find design ideas from interior design & architecture to modern furniture & home decor. Key topics covered are creative art, commercial designs, stylish products, lifestyle trends, and new technology.
Designboom is the world's first online design and architecture magazine, publishing the latest news & key issues in all aspects of design, architecture, and art.
Yanko Design is a platform for bringing out new ideas & innovations in Technology, Automotive, Architecture, Sustainability, and more.
Inhabitat is a weblog devoted to the future of design, tracking the innovations in technology, practices, and materials that are pushing architecture and home design towards a smarter and more sustainable future.
General Design Sites
6
TechCrunch is a leading technology media property, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.
Uncrate is the leading buyer's guide, filled with the world's best gear, apparel, and automobiles.
It's a place for product-loving enthusiasts to share and geek out about the latest mobile apps, websites, hardware projects, and tech creations.
Web Magazine for guys. Men's Style, gadgets, gear, technology, vehicles. Stuff we drool about.
Colossal is an international platform for contemporary art and visual expression that explores a vast range of creative disciplines.