The Aviary Cocktail Book: Review, Funding & Stats
https://www.kickstarter.com/projects/thealineagroup/the-aviary-cocktail-bookHyperstarter Score
36%
Good
Goal Status
Backers
3,640
Pledge Amount
$423,627
of $50,000
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Marketing & Backlinks
Popular Sites
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 Why We Are Self Publishing the Aviary Cookbook - Lessons From the Alinea Book. | by nick kokonas | Medium medium.com|High Traffic On the Kickstarter video for The Aviary Book you can see mock ups of the size / shape |
 The Aviary is writing a book with recipes for recreating their cocktails at home www.timeout.com to their book family via Twitter, adding a link to the Kickstarter campaign behind the project. The campaign for Aviary's cocktail book |
 Portillo’s River North Now Delivers its Iconic Hot Dogs and More - Eater Chicago Jan 11, 2018|chicago.eater.com years ago, what they needed to self-publish, explains why they crowdsourced money via Kickstarter , and many more details and opinions in order to |
 The Aviary in Chicago Is Crowdfunding a Cocktail Book - Thrillist www.thrillist.com Courtesy of The Aviary |
 How Cookbooks Are Made Oct 12, 2017|food52.com publishing, and a new publishing path he'll be taking for The Aviary book . This is the stuff you only know if you've |
General Sites
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 | Eat Your Books Mar 9, 2019|www.eatyourbooks.com Photo from The Aviary Cocktail Book Kickstarter page |
 Now read this: The Aviary Cocktail Book, layered spirits and poverty chic bars - DRiNK www.drinkmagazine.asia Kickstarter |
 The startup that saved the restaurant industry in the nick of time | DeviceDaily.com www.devicedaily.com their own graphic designer and visual artist, raised funds on Kickstarter , and went from there. The result: They have kept |
 snackdinner Oct 2, 2021|www.snackdinner.com The wait has been made much easier by the best updates I've seen for any Kickstarter project, which are newly inspiring |
 While Most Cocktail Bars Look for Traditional Book Deals, Aviary Looks the Other Way (2022) Nov 7, 2022|fiombi.com Aviary Cocktail Book is coming to fruition by way of crowd-sourcing, an effort that raised more than $400,000. To get the |
The Aviary Cocktail Book: Campaign Review & Analysis
Campaign Page Overview
Detailed breakdown and suggestions for improvement
Hyperstarter Score Breakdown
 4 | The title has a good length, but could more text be added?TITLE: 24 Add more characters to the title, perhaps add specific niche keywords? Look at adding more words by researching your closest competitors and use what they wrote for their headlines. |
 2 | The description length may be too shortDESCRIPTION: 84 Consider revising the description wording. A good description can help potential backers understand what the project is about quickly. |
 1 | There are 776 wordsWORD COUNT: 776 This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text. |
 5 | There are 5 external linksLINK COUNT: 5 Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust. |
 1 | There are 9 imagesNUMBER OF IMAGES: 9 Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned. |
Suggested Improvements
Congrats on overfunding!
Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.
The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.
What makes your product unique? What makes it different from the others? Explain in your description what makes your product, different, better, cooler...more unique than all its competitors.
People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.
Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.