Analyze a Campaign

The Art of J.A.W. Cooper: Three Book Set With Prints: Review, Funding & Stats

https://www.kickstarter.com/projects/fleskpublications/the-art-of-jaw-cooper-three-book-set-with-prints
Scoring

Hyperstarter Score

73%

Excellent

Campaign

Goal Status

Funded

Backers

2,284

Pledge Amount

$213,849

of $15,000

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General Sites

1
Referring page & text snippet
J.A.W. Cooper Kickstarter Campaign Update! New Stretch Goal Announced! – John Fleskes
johnfleskes.com

J.A.W. Cooper Kickstarter Link

The Art of J.A.W. Cooper: Three Book Set With Prints: Campaign Review & Analysis

Campaign Page Overview

Detailed breakdown and suggestions for improvement

Hyperstarter Score Breakdown

title5
Excellent, the title is just the right lengthTITLE: 52

The title might be the right length, but make sure to take into account relevant keywords. Organic searches on the platform may make up a percentage of your backers.

description5
Excellent, the description is just right!DESCRIPTION: 129

The number of words in the description is just right to capture attention and bring them into your project.

content3
There are 1950 wordsWORD COUNT: 1950

The page is very long and might suffer from poor mobile conversion rate, consider shortening the number of words on the page.

links5
There are 1 external linksLINK COUNT: 1

Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust.

images3
There are 24 imagesNUMBER OF IMAGES: 24

You may need to add a few more images. Whether it is product images, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned.

Suggested Improvements

Congrats on overfunding!

Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.

WORD COUNT: 1950

Having a large number of words on a campaign usually indicates information is written up in detail. Work out what questions backers have in their mind and answer them with the wording on the page.

NUMBER OF IMAGES: 24

View your copywriting as a supporting element, and do your best to structure your campaign around graphics and images. Animated GIFs show your product in action. Make sure you have at least 2 or 3 high-quality GIFs that span across the whole page width.