Sword & Plough: Review, Funding & Stats
https://www.kickstarter.com/projects/swordandplough/sword-and-ploughHyperstarter Score
21%
Need Improvement
Goal Status
Backers
1,553
Pledge Amount
$312,161.01
of $20,000
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Marketing & Backlinks
Popular Sites
15| Referring page & text snippet |
|---|
 From the front line to fashion: How a female army officer is transforming discarded military supplies into stylish tote bags | Daily Mail Online www.dailymail.co.uk Kickstarter |
 Newly Launched Brand Repurposes Military Canvas as Stylish Handbags | HuffPost Impact www.huffpost.com|High Traffic week, bags and other products are available for purchase on Kickstarter . |
 Turning Swords Into Ploughshares | Inc.com www.inc.com|High Traffic say they are preparing to launch sales with a 30-day Kickstarter campaign beginning April 15. |
 Jill Platner Sale - NYC Jewelry Designers Jul 5, 2020|www.refinery29.com the live Kickstarter campaign, and fork over the moolah. ( Kickstarter ) |
 Swords into ploughshares: Vets make fashionable bags from military surplus Nov 7, 2021|www.today.com surplus materials by veterans. This week the company launched a Kickstarter funding campaign that has well exceeded its original goal. |
General Sites
12| Referring page & text snippet |
|---|
 Sword & Plough by Emily & Betsy Núñez — Kickstarter | Gentlemint Jun 12, 2021|gentlemint.com Source: www.kickstarter.com via MrCowgirl on Gentlemint |
 Tips for a Successful Crowdfunding Campaign – Sword & Plough www.swordandplough.com Kickstarter campaign |
 Why Kickstarter didn't work for us - Project Repat T Shirt Quilts Jul 6, 2019|www.projectrepat.com Sword and Plough |
 entrepreneurship Archives - Page 12 of 13 - Factory45 Jan 11, 2021|factory45.co SWORD & PLOUGH |
 INSPIRATION Archives - Page 5 of 6 - BP Web Design www.bpwebdesign.co.za Kickstarter Page | |
Sword & Plough: Campaign Review & Analysis
Campaign Page Overview
Detailed breakdown and suggestions for improvement
Hyperstarter Score Breakdown
 1 | The title is too shortTITLE: 14 The first job of your headline is to grab attention. Describe your project with an easily understood, communicable and unique benefit. |
 3 | Consider revising the description lengthDESCRIPTION: 134 Is the description to-the-point and concise? Focus on the main features of the campaign and how a backer can benefit. |
 1 | There are no wordsWORD COUNT: 0 This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text. |
 5 | Not PresentLINK COUNT: 0 Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust. |
 1 | Not presentNUMBER OF IMAGES: 0 Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned. |
Suggested Improvements
Congrats on overfunding!
Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.
The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.
What makes your product unique? What makes it different from the others? Explain in your description what makes your product, different, better, cooler...more unique than all its competitors.
People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.
Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.