Analyze a Campaign

The Sunn Light | Bring the Sun Indoors: Review, Funding & Stats

https://www.kickstarter.com/projects/sunn/sunn-lights-sync-with-the-rhythm-of-the-sun
Scoring

Hyperstarter Score

29%

Need Improvement

Campaign

Goal Status

Funded

Backers

459

Pledge Amount

$117,106

of $50,000

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General Sites

8
Referring page & text snippet
The dark of winter | The Caregiver Space
www.thecaregiverspace.org

I just found a very cool Kickstarter project: https://www.kickstarter.com/projects/sunn/sunn-lights-sync-with-the-rhythm-of-the-sun

Simple Hardware Startups Finding Success Through Incredible Product Demos - CCS016 | Art of the Kickstart
artofthekickstart.com

The Sunn Light | Bring the Sun Indoors

Lessons from Astro Teller – Rev: Ithaca Startup Works
www.revithaca.com

topic, is co-founder of Sunn, who just launched a Kickstarter campaign . End of plug!)

Missing the Sunlight? | Lightbulbs Direct
Apr 2, 2020|blog.lightbulbs-direct.com

On Kickstarter , it says: “We’ve grown accustomed to the dynamic nature

The Sunn Light wants to brighten up the smart home - faubourg36-lefilm
Oct 8, 2021|faubourg36-lefilm.com

other hand, is a $349 smart LED light fixture that’s currently seeking funds on Kickstarter . Pair it with your phone via Bluetooth LE, and

Showing 5 of 8 backlinks

The Sunn Light | Bring the Sun Indoors: Campaign Review & Analysis

Campaign Page Overview

Detailed breakdown and suggestions for improvement

Hyperstarter Score Breakdown

title4
The title has a good length, but could more text be added?TITLE: 38

Add more characters to the title, perhaps add specific niche keywords? Look at adding more words by researching your closest competitors and use what they wrote for their headlines.

description3
Consider revising the description lengthDESCRIPTION: 135

Is the description to-the-point and concise? Focus on the main features of the campaign and how a backer can benefit.

content1
There are no wordsWORD COUNT: 0

This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text.

links5
Not PresentLINK COUNT: 0

Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust.

images1
Not presentNUMBER OF IMAGES: 0

Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned.

Suggested Improvements

Congrats on overfunding!

Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.

TITLE: 38

The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.

DESCRIPTION: 135

What makes your product unique? What makes it different from the others? Explain in your description what makes your product, different, better, cooler...more unique than all its competitors.

WORD COUNT: 0

People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.

NUMBER OF IMAGES: 0

Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.

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