Star Crossed: A Queer Tarot: Review, Funding & Stats
https://www.kickstarter.com/projects/novaandmali/star-crossed-a-queer-tarotHyperstarter Score
55%
Better
Goal Status
Backers
922
Pledge Amount
$69,891
of $42,000
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Marketing & Backlinks
Star Crossed: A Queer Tarot: Campaign Review & Analysis
Campaign Page Overview
Detailed breakdown and suggestions for improvement
Hyperstarter Score Breakdown
The title has a good length, but could more text be added?TITLE: 27 Add more characters to the title, perhaps add specific niche keywords? Look at adding more words by researching your closest competitors and use what they wrote for their headlines. | |
The description length may be too shortDESCRIPTION: 28 Consider revising the description wording. A good description can help potential backers understand what the project is about quickly. | |
There are 1551 wordsWORD COUNT: 1551 The page is very long and might suffer from poor mobile conversion rate, consider shortening the number of words on the page. | |
There are 2 external linksLINK COUNT: 2 Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust. | |
There are 26 imagesNUMBER OF IMAGES: 26 You may need to add a few more images. Whether it is product images, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned. |
Suggested Improvements
Congrats on overfunding!
Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.
The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.
What makes your product unique? What makes it different from the others? Explain in your description what makes your product, different, better, cooler...more unique than all its competitors.
Having a large number of words on a campaign usually indicates information is written up in detail. Work out what questions backers have in their mind and answer them with the wording on the page.
View your copywriting as a supporting element, and do your best to structure your campaign around graphics and images. Animated GIFs show your product in action. Make sure you have at least 2 or 3 high-quality GIFs that span across the whole page width.
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