Philips x Kokoon Sleep Headphones: Review, Funding & Stats
https://www.kickstarter.com/projects/kokoon/sleep-headphonesHyperstarter Score
29%
Need Improvement
Goal Status
Backers
3,582
Pledge Amount
£548,514
of £10,000
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Marketing & Backlinks
Popular Sites
13| Referring page & text snippet |
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 AI-Powered Sleep Headphones : Philips x Kokoon Sleep Headphones Jun 7, 2023|www.trendhunter.com References: kickstarter & tuvie |
 Philips x Kokoon Sleep Headphones powered by AI now crowdfunding - NotebookCheck.net News Jun 7, 2023|www.notebookcheck.net|High Traffic A Kickstarter crowdfunding campaign is underway for the Philips x Kokoon Sleep Headphones. Kokoon |
 Billion $ net worth company creating kickstarter... - SDF Chatter lemmy.sdf.org The kickstarter - https://www.kickstarter.com/projects/kokoon/sleep-headphones/posts |
 These Philips Headphones Were Designed So You Can Listen To Relaxing Audio As You Sleep - Yanko Design www.yankodesign.com|High Traffic |
 Track Philips x Kokoon Sleep Headphones's Kickstarter campaign on BackerTracker www.backerkit.com by Kokoon Technology |
General Sites
72| Referring page & text snippet |
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 Sov bättre med Philips x Kokoon Sleep Headphones Dec 7, 2023|teknikveckan.se Källa: Kickstarter |
 Best apps to help you sleep in 2021 | Kokoon kokoon.io Philips Sleep Headphones now live on kickstarter! Pre-order today and save up to 40% |
 Billion $ net worth company creating kickstarter... - Feddit May 8, 2023|feddit.de The kickstarter - https://www.kickstarter.com/projects/kokoon/sleep-headphones/posts |
 Billion $ net worth company creating kickstarter... - lemm.ee Mar 8, 2023|lemm.ee The kickstarter - https://www.kickstarter.com/projects/kokoon/sleep-headphones/posts |
 Philips launches artificial intelligence headphones on Kickstarter that help you catch and control sleep - Memesita Mar 7, 2023|www.memesita.com Source: Kickstarter |
Philips x Kokoon Sleep Headphones: Campaign Review & Analysis
Campaign Page Overview
Detailed breakdown and suggestions for improvement
Hyperstarter Score Breakdown
 4 | The title has a good length, but could more text be added?TITLE: 33 Add more characters to the title, perhaps add specific niche keywords? Look at adding more words by researching your closest competitors and use what they wrote for their headlines. |
 2 | The description length may be too shortDESCRIPTION: 73 Consider revising the description wording. A good description can help potential backers understand what the project is about quickly. |
 1 | There are no wordsWORD COUNT: 0 This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text. |
 5 | Not PresentLINK COUNT: 0 Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust. |
 1 | Not presentNUMBER OF IMAGES: 0 Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned. |
Suggested Improvements
Congrats on overfunding!
Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.
The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.
What makes your product unique? What makes it different from the others? Explain in your description what makes your product, different, better, cooler...more unique than all its competitors.
People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.
Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.