SICHUAN CHILI CRISP - Deep Flavor to Power Your Food: Review, Funding & Stats
https://www.kickstarter.com/projects/flybyjing/sichuan-chili-crisp-deep-flavor-to-power-your-foodHyperstarter Score
36%
Good
Goal Status
Backers
1,683
Pledge Amount
$120,031
of $35,000
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Marketing & Backlinks
Popular Sites
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 Fly By Jing Founder Jing Gao: Quality Doesn’t Come Easy | by Ali Montag | Rho MarketFit | Medium medium.com|High Traffic since the day Gao launched a Kickstarter for her spicy Sichuan Chili Crisp sauce in 2018: Sourcing precious ingredients from the countryside of |
 DIP 029: I'll wait - by Emily Singer - Chips + Dips Feb 11, 2020|chipsanddips.substack.com Fly By Jing |
 Starting a Business Empowered Jing Gao to Reclaim Her Name Jul 9, 2022|www.entrepreneur.com|High Traffic out with a $35,000 goal, but she ended up with $120,000 pledged on the Kickstarter — more than three times her |
 Starting a Business Empowered Jing Gao to Reclaim Her Name Sep 3, 2022|www.chron.com|High Traffic set out with a $35,000 goal, but she ended up with $120,000 pledged on the Kickstarter — more than three times her goal. |
 You Need This New High-End Chinese Chile Crisp | Saveur www.saveur.com|High Traffic Today marks the launch of Gao’s Kickstarter , a pre-order system for her Sichuan Chile Crisp, which |
General Sites
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 Fly By Jing Founder Jing Gao: Quality Doesn’t Come Easy www.rho.co since the day Gao launched a Kickstarter for her spicy Sichuan Chili Crisp sauce in 2018: Sourcing precious ingredients from the countryside of |
 Ming River - The Original Sichuan Baijiu - Jenny Gao Sichuan Food Feast & Ming River Baijiu Popup Events Dec 4, 2021|mingriver.com and experiences that capture this spirit. She is bringing her Sichuan Chili Crisp to the USA and has received incredibly favorable reviews. |
 Saucy Business — THE CLEAVER QUARTERLY www.thecleaverquarterly.com preorder750.jpg preorder750.jpg |
 Starting a Business Empowered Jing Gao to Reclaim Her Name - Unitranche Nov 3, 2022|unitranche.net set out with a $35,000 goal, but she ended up with $120,000 pledged on the Kickstarter — more than three times her goal. |
 What I Learned From Making Hot Sauce at Scale — JING THEORY Mar 11, 2018|www.jingtheory.com Back in July, I launched a preorder campaign for my Sichuan Chili Crisp , the first 100% all-natural Sichuan chili sauce to hit the |
SICHUAN CHILI CRISP - Deep Flavor to Power Your Food: Campaign Review & Analysis
Campaign Page Overview
Detailed breakdown and suggestions for improvement
Hyperstarter Score Breakdown
 5 | Excellent, the title is just the right lengthTITLE: 52 The title might be the right length, but make sure to take into account relevant keywords. Organic searches on the platform may make up a percentage of your backers. |
 3 | Consider revising the description lengthDESCRIPTION: 131 Is the description to-the-point and concise? Focus on the main features of the campaign and how a backer can benefit. |
 1 | There are no wordsWORD COUNT: 0 This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text. |
 5 | Not PresentLINK COUNT: 0 Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust. |
 1 | Not presentNUMBER OF IMAGES: 0 Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned. |
Suggested Improvements
Congrats on overfunding!
Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.
What makes your product unique? What makes it different from the others? Explain in your description what makes your product, different, better, cooler...more unique than all its competitors.
People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.
Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.