Analyze a Campaign

Shadowrun: Hong Kong: Review, Funding & Stats

https://www.kickstarter.com/projects/webeharebrained/shadowrun-hong-kong
Scoring

Hyperstarter Score

64%

Excellent

Campaign

Goal Status

Funded

Backers

31,497

Pledge Amount

$1,204,726.47

of $100,000

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General Sites

130
Referring page & text snippet
Shadowrun: Hong Kong achieves Expanded Magic stretch | GameWatcher
www.gamewatcher.com

Kickstarter

Kickstarter Projects - Page 6 - Front Office Football Central
forums.operationsports.com

Shadowrun: Hong Kong by Harebrained Schemes LLC — Kickstarter

Wikizero - Mel Odom (author)
May 8, 2020|www.wikizero.com

Kickstarter announcement

games on Kickstarter november 2016 - TheGWW.com
thegww.com

last few years. Games like Divinity: Original Sin 2 , Shadowrun: Hong Kong , and Shovel Knight might never have seen the light

Shadowrun Reaches New Stretch Goal, Also Adds Controversy - Niche Gamer
nichegamer.com

Schemes’ upcomingShadowrunsequel, this time taking place in Hong Kong, has reached its next funding goal , this time adding Is0bel’s side mission to the content

Showing 5 of 130 backlinks

Shadowrun: Hong Kong: Campaign Review & Analysis

Campaign Page Overview

Detailed breakdown and suggestions for improvement

Hyperstarter Score Breakdown

title1
The title is too shortTITLE: 20

The first job of your headline is to grab attention. Describe your project with an easily understood, communicable and unique benefit.

description5
Excellent, the description is just right!DESCRIPTION: 122

The number of words in the description is just right to capture attention and bring them into your project.

content5
There are 3194 words Great!WORD COUNT: 3194

This campaign has the optimum recommended number of words on the page. Remember to break up large amounts of text with images, diagrams, headings and paragraphs.

links5
There are 5 external linksLINK COUNT: 5

Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust.

images3
There are 28 imagesNUMBER OF IMAGES: 28

You may need to add a few more images. Whether it is product images, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned.

Suggested Improvements

Congrats on overfunding!

Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.

TITLE: 20

The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.

NUMBER OF IMAGES: 28

View your copywriting as a supporting element, and do your best to structure your campaign around graphics and images. Animated GIFs show your product in action. Make sure you have at least 2 or 3 high-quality GIFs that span across the whole page width.

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