Purple: The Latest Technology in Comfort and Sleep: Review, Funding & Stats
https://www.kickstarter.com/projects/227992716/purple-the-latest-technology-in-comfort-and-sleepHyperstarter Score
36%
Good
Goal Status
Backers
320
Pledge Amount
$171,560
of $25,000
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Marketing & Backlinks
Popular Sites
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 How This Purple Mattress 20 Years in the Making Became an Overnight Success www.shopify.com|High Traffic To validate the product, Purple created a Kickstarter video last October. The company hit their goal of $25,000 within |
 How Mattress Brand Purple Connects With Customers Feb 1, 2022|www.uschamber.com|High Traffic The Purple mattress brand went from a Kickstarter campaign to a public company with close to $300 million |
 4 D2C Companies Doing Brand Storytelling Right | AdRoll Jan 11, 2021|www.adroll.com included pillows, seat cushions, and even pet beds. From their Kickstarter beginnings , the brand has relied on video content to showcase |
 Purple Mattress Review: Is It Right for You? greatist.com|High Traffic Purple hit the scene in 2015 with a pretty successful Kickstarter campaign that got a lot of hype. With proof of concept |
 65f07ba08696120a68ea4d5483c1045a_original.gif?w=680-fit=max-v=1442790074-auto=format-gif-q=50-q=92-s=58457b1b8e03d5c0... — Are.na www.are.na Source: Purple: The Latest Technology in Comfor… |
General Sites
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 The Google Ads Strategy of Purple Mattresses May 2, 2019|www.storegrowers.com The company launched back in 2015 with a $171,000 Kickstarter campaign . In the years following the did more crowdfunding campaigns to |
 A modest crowdfunding raise isn't a failure - LaunchBoom May 8, 2021|www.launchboom.com Raised $171,560 on Kickstarter |
 Purple vs Purple 2 Mattress Review 2020 [Best Comparison] phatfusion.net the review. This digitally native brand was introduced in a Kickstarter campaign in 2015 . Its founders found a way to mass-produce their invention |
 3 Startup Stories to Inspire Your Entrepreneurial Pursuit aboutleaders.com They used the power of the Internet and created a Kickstarter campaign . The utility of the Purple Bed gained vast recognition |
 Is It Better To Sleep Without A Pillow - Mobile Legends mobillegends.net Source: www.kickstarter.com Visit Web |
Purple: The Latest Technology in Comfort and Sleep: Campaign Review & Analysis
Campaign Page Overview
Detailed breakdown and suggestions for improvement
Hyperstarter Score Breakdown
 5 | Excellent, the title is just the right lengthTITLE: 50 The title might be the right length, but make sure to take into account relevant keywords. Organic searches on the platform may make up a percentage of your backers. |
 3 | Consider revising the description lengthDESCRIPTION: 135 Is the description to-the-point and concise? Focus on the main features of the campaign and how a backer can benefit. |
 1 | There are no wordsWORD COUNT: 0 This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text. |
 5 | Not PresentLINK COUNT: 0 Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust. |
 1 | Not presentNUMBER OF IMAGES: 0 Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned. |
Suggested Improvements
Congrats on overfunding!
Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.
What makes your product unique? What makes it different from the others? Explain in your description what makes your product, different, better, cooler...more unique than all its competitors.
People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.
Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.
Popular Technology Sites
Websites and influencers in the Technology category
Technology Influencers
6
WIRED is where tomorrow is realized. You'll get the latest in tech news, science, business, gear, security, and geek culture.
Computerworld covers a range of technology topics, with a focus on these core areas of IT: Windows, Mobile, Apple/enterprise, Office and productivity suites, collaboration, web browsers and blockchain, as well as relevant information about companies such as Microsoft, Apple and Google.
TechCrunch is a leading technology media property, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.
Mashable reports on the importance of digital innovation and how it empowers and inspires people around the world.
Uncrate is the leading buyer's guide, filled with the world's best gear, apparel, and automobiles.
General Technology Sites
10
India's most popular destination for personal technology news, views & reviews. Get sound technology advice on buying products.
Tech Advisor from IDG brings you news, reviews, tips, tricks and opinions about the latest and greatest gadgets, from smartwatches and smartglasses to smartphones and tablets, we've got it covered. Tech Advisor is essential reading for gadget fans.
Covers apps, careers, cloud computing, data center, mobile, outsourcing, security, social media, hardware and software. CIO.com delivers the latest tech news, analysis, how-to, blogs, and video for IT professionals.
The intersection of technology, science, art, and culture. Offers in-depth reporting & long-form feature stories, breaking news coverage, product information, and community content in a unified and cohesive manner.
Gizmodo is a news and opinion website about gadgets, technology, science, environmental news, entertainment, and culture.