Analyze a Campaign

Protect Your Dog from Overheating with CHILLSWIFT®: Review, Funding & Stats

https://www.kickstarter.com/projects/1603023047/protect-your-dog-from-overheating-with-chillswift
Scoring

Hyperstarter Score

55%

Better

Campaign

Goal Status

In Progress

Backers

44

Pledge Amount

$2,074

of $2,800

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Protect Your Dog from Overheating with CHILLSWIFT®: Campaign Review & Analysis

Campaign Page Overview

Detailed breakdown and suggestions for improvement

Hyperstarter Score Breakdown

title5
Excellent, the title is just the right lengthTITLE: 51

The title might be the right length, but make sure to take into account relevant keywords. Organic searches on the platform may make up a percentage of your backers.

description3
Consider revising the description lengthDESCRIPTION: 133

Is the description to-the-point and concise? Focus on the main features of the campaign and how a backer can benefit.

content1
There are 373 wordsWORD COUNT: 373

This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text.

links5
Not PresentLINK COUNT: 0

Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust.

images3
There are 22 imagesNUMBER OF IMAGES: 22

You may need to add a few more images. Whether it is product images, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned.

Suggested Improvements

Keep going with the campaign!

DESCRIPTION: 133

What makes your product unique? What makes it different from the others? Explain in your description what makes your product, different, better, cooler...more unique than all its competitors.

WORD COUNT: 373

People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.

NUMBER OF IMAGES: 22

View your copywriting as a supporting element, and do your best to structure your campaign around graphics and images. Animated GIFs show your product in action. Make sure you have at least 2 or 3 high-quality GIFs that span across the whole page width.