Princess Awesome: Review, Funding & Stats
https://www.kickstarter.com/projects/1317679660/princess-awesomeHyperstarter Score
45%
Better
Goal Status
Backers
3,218
Pledge Amount
$215,691
of $35,000
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Marketing & Backlinks
Popular Sites
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 Princess Awesome: the fight against 'pinkification' | Children | The Guardian www.theguardian.com|High Traffic of the month they launched a campaign on fundraising site Kickstarter , with the aim of raising $35,000 (£23,000) by 5 |
 12 Brilliant Kids' Clothing Lines That Say No To Gender Stereotypes | HuffPost Life Jun 3, 2021|www.huffpost.com|High Traffic After raising an astounding $215,691 on Kickstarter , D.C.-area moms Rebecca Melsky and Eva St. Clair are |
 'Different kind of girly': Princess Awesome dresses challenge gender stereotypes www.today.com|High Traffic crowd-source the money to restock their inventory and launched their Kickstarter campaign on February 3, 2015. They met their goal of $35,000 |
 Finally, someone's designed dresses for little girls with robots, dinosaurs and monster trucks on them | Metro News Jun 6, 2019|metro.co.uk to give girls the dinosaur dresses they deserve via their Kickstarter campaign . |
 Moms Create Princess Awesome, An Incredible and Adorable Girls Clothing Line That Goes Against Gender Stereotypes www.bustle.com and learn more about Princess Awesome, visit their Kickstarter fund here or follow them on their Facebook page here . |
General Sites
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 Fund This! Exploding Kittens, Princess Awesome, and Game of Quests - GeekMom geekmom.com Princess Awesome |
 Awesome Kickstarter Seeks To Fill In The Gap In The Girls’ Clothing Market – Mommyish Aug 4, 2022|mommyish.com market for these clothes was bigger than they had anticipated. Enter the Kickstarter , which seeks to move to factory production in order |
 Not so pretty in pink: Dresses with a big message for little girls | HerFamily.ie Mar 3, 2017|www.herfamily.ie keep up with demand. They took to the crowd-funding site, Kickstarter with the hopes of raising $35,000 to invest in expansion |
 Awesome Thoughts - The Princess Awesome Blog Page 10 - Princess Awesome & Boy Wonder princess-awesome.com It’s the two-year anniversary of our Kickstarter finish , and we are so happy to be here, doing |
 princess-awesome.com - Princess Awesome & Boy Wonder Aug 9, 2021|www.websitekeywordchecker.com Princess Awesome by Rebecca Melsky and Eva St. Clair |
Princess Awesome: Campaign Review & Analysis
Campaign Page Overview
Detailed breakdown and suggestions for improvement
Hyperstarter Score Breakdown
 1 | The title is too shortTITLE: 16 The first job of your headline is to grab attention. Describe your project with an easily understood, communicable and unique benefit. |
 5 | Excellent, the description is just right!DESCRIPTION: 117 The number of words in the description is just right to capture attention and bring them into your project. |
 3 | There are 1792 wordsWORD COUNT: 1792 The page is very long and might suffer from poor mobile conversion rate, consider shortening the number of words on the page. |
 3 | There are 28 external linksLINK COUNT: 28 Consider revising the number of outbound links on the page. The focus should be on the campaign owner and campaign only. |
 3 | There are 21 imagesNUMBER OF IMAGES: 21 You may need to add a few more images. Whether it is product images, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned. |
Suggested Improvements
Congrats on overfunding!
Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.
The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.
Having a large number of words on a campaign usually indicates information is written up in detail. Work out what questions backers have in their mind and answer them with the wording on the page.
View your copywriting as a supporting element, and do your best to structure your campaign around graphics and images. Animated GIFs show your product in action. Make sure you have at least 2 or 3 high-quality GIFs that span across the whole page width.