Planet Money T-shirt: Review, Funding & Stats
https://www.kickstarter.com/projects/planetmoney/planet-money-t-shirtHyperstarter Score
21%
Need Improvement
Goal Status
Backers
20,242
Pledge Amount
$590,807.11
of $50,000
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Marketing & Backlinks
Popular Sites
24| Referring page & text snippet |
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 Planet Money T-shirt on Vimeo vimeo.com|High Traffic you the story of its own creation. Get yours here: kickstarter.com/projects/planetmoney/planet-money-t-shirt . |
 Story of a t-shirt. Inspired by the “PLANET MONEY MAKES A… | by Gulnaz K. | EasySize Guest Wall | Medium Jul 3, 2016|medium.com Planet Money journalists went all-in by starting a Kickstarter campaign to figure out how many shirts to make, and |
 Monkey T-shirts, music and hotdogs with names: how to have a hit on Kickstarter | Kickstarter | The Guardian Jun 2, 2019|www.theguardian.com|High Traffic do is ... I don't know whether you saw the Planet Money T-shirt project from an National Public Radio journalist in New York? They |
 Planet Money Makes a T-Shirt | MIT – Docubase docubase.mit.edu around the world. The project was made possible by a Kickstarter campaign that raised $590,000, more than 10 times the producers’ original |
 The Highest Funded Kickstarters www.businessinsider.com|High Traffic A collaboration between NPR and This American Life, Planet Money set out to document the journey of a t-shirt, from |
General Sites
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 Kickstart my heart <3 | Page 6 | Home Theater Forum Feb 10, 2021|www.hometheaterforum.com http://kck.st/12iXnaz |
 General Politics Discussion (V) [ARCHIVED] • Page 585 • forum.chorus.fm May 3, 2019|forum.chorus.fm made almost $600k in revenue when they made a tshirt on kickstarter. |
 Sara Eisen | Miller Samuel Real Estate Appraisers & Consultants millersamuel.com guest anchor. I’m a huge fan of his show. Even bought their t-shirt last week through Kickstarter . |
 How a T-Shirt is Made – Put This On Aug 3, 2019|www.putthison.com listen). To learn more, you can check out the project’s Kickstarter page and Tumblr blog . |
 Legion, The Bay, and everything else we watched this weekend - News AKMI Jan 4, 2021|newsakmi.com back to the states, a project that was funded by a $590,000 Kickstarter campaign . These big swings are always interesting, and this one |
Planet Money T-shirt: Campaign Review & Analysis
Campaign Page Overview
Detailed breakdown and suggestions for improvement
Hyperstarter Score Breakdown
 1 | The title is too shortTITLE: 20 The first job of your headline is to grab attention. Describe your project with an easily understood, communicable and unique benefit. |
 3 | Consider revising the description lengthDESCRIPTION: 133 Is the description to-the-point and concise? Focus on the main features of the campaign and how a backer can benefit. |
 1 | There are no wordsWORD COUNT: 0 This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text. |
 5 | Not PresentLINK COUNT: 0 Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust. |
 1 | Not presentNUMBER OF IMAGES: 0 Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned. |
Suggested Improvements
Congrats on overfunding!
Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.
The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.
What makes your product unique? What makes it different from the others? Explain in your description what makes your product, different, better, cooler...more unique than all its competitors.
People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.
Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.