Pinion... Potentially: Review, Funding & Stats
https://www.kickstarter.com/projects/elitebistroevents/pinion-potentiallyHyperstarter Score
29%
Need Improvement
Goal Status
Backers
1,193
Pledge Amount
£86,624.37
of £50,000
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Marketing & Backlinks
Popular Sites
1| Referring page & text snippet |
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 Gary Usher smashes 50000 crowdfunding target in less than one hour - The Caterer thecaterer.com The Kickstarter , which launched at 9pm last night, reached its target |
General Sites
5| Referring page & text snippet |
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 Gary Usher smashes his Kickstarter campaign for new restaurant Pinion by almost £30,000 www.thestaffcanteen.com To donate to Gary's Kickstarter, please visit: www.kickstarter.com/projects/1357125502/pinion-potentially |
 Pinion hits its crowdfunding target in just ONE hour - Good Taste Magazine goodtastemagazines.co.uk The appeal raised more than £86,000 in its total time, meaning the 55-cover bistro will open |
 Chef Has 24 Hours to Raise £50k for Prescot Restaurant – Prescot Online prescotonline.co.uk Kickstarter at 9pm on Wednesday 30 May. Register your interest HERE to receive a notification when the campaign goes live, and |
 Cheoff Oct 6, 2022|www.cheoff.com about when I joined 1,192 other backers to fund the Pinion... Potentially Kickstarter. My ‘reward’ was a voucher for a meal at |
 Cheoff Nov 6, 2021|geoff-griffiths.squarespace.com about when I joined 1,192 other backers to fund the Pinion... Potentially Kickstarter. My ‘reward’ was a voucher for a meal at |
Pinion... Potentially: Campaign Review & Analysis
Campaign Page Overview
Detailed breakdown and suggestions for improvement
Hyperstarter Score Breakdown
 4 | The title has a good length, but could more text be added?TITLE: 21 Add more characters to the title, perhaps add specific niche keywords? Look at adding more words by researching your closest competitors and use what they wrote for their headlines. |
 3 | Consider revising the description lengthDESCRIPTION: 135 Is the description to-the-point and concise? Focus on the main features of the campaign and how a backer can benefit. |
 1 | There are no wordsWORD COUNT: 0 This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text. |
 5 | Not PresentLINK COUNT: 0 Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust. |
 1 | Not presentNUMBER OF IMAGES: 0 Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned. |
Suggested Improvements
Congrats on overfunding!
Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.
The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.
What makes your product unique? What makes it different from the others? Explain in your description what makes your product, different, better, cooler...more unique than all its competitors.
People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.
Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.