Period Panties: Review, Funding & Stats
https://www.kickstarter.com/projects/harebrainedinc/period-pantiesHyperstarter Score
29%
Need Improvement
Goal Status
Backers
9,550
Pledge Amount
$404,763.3
of $10,000
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Marketing & Backlinks
Popular Sites
12| Referring page & text snippet |
|---|
 The 6 Weirdest Fashion Kickstarters of All Time www.yahoo.com|High Traffic dippy crap involving crystals and loudly proclaiming “Ilooooovemy Diva Cup!” Period Panties also aims to keep the shame out of your cycle, |
 These Knickers Will Warn Your Partner When It's Your Period www.buzzfeed.com Via kickstarter.com |
 5 unbelievable Kickstarter campaigns that were actually funded | CTV News www.ctvnews.ca up a total of $404,763 to produce a line of women’s underwear covered in radical art and period puns. The panties are |
 Apparently 'Period Panties' are the underwear the Internet needed - The Daily Dot Aug 10, 2017|www.dailydot.com With well over 3,000 backers in less than a week, Period Panties is one of those viral Kickstarter projects that leaves you |
 Dude Raises $160K on Kickstarter for Horror Show Period Underwear jezebel.com|High Traffic bills Period Panties |
General Sites
28| Referring page & text snippet |
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 Weekend Desk Cleaning and Open Thread: Happy Valzident's Day! | www.toplessrobot.com -Kickstarter for “Period Panties” that feature slogans like “Cunt Dracula” and “Bleeder of the |
 EvaXephon / Yanderedev / Alex Mahan / Alexander Stuart Mahan / cannotgoogleme | Page 74 | Kiwi Farms kiwifarms.net a psycho bitch?? I could see like... period panties working but that idea was taken (and they are pretty funny) And Azzman also has some |
 your favorite kickstarter project right now meh.com |
 Shadowrun - Shadowrun: Hong Kong Pre-Release Discussion [GO TO NEW THREAD] | Page 13 | rpgcodex > 20 god-damned years and still a work in progress May 9, 2021|rpgcodex.net Googled "harebrained new kickstarter". Got this: " period panties ". |
 Period Panties | Lush Stories Oct 10, 2021|www.lushstories.com https://www.kickstarter.com/projects/harebrainedinc/period-panties |
Period Panties: Campaign Review & Analysis
Campaign Page Overview
Detailed breakdown and suggestions for improvement
Hyperstarter Score Breakdown
 1 | The title is too shortTITLE: 14 The first job of your headline is to grab attention. Describe your project with an easily understood, communicable and unique benefit. |
 5 | Excellent, the description is just right!DESCRIPTION: 97 The number of words in the description is just right to capture attention and bring them into your project. |
 1 | There are no wordsWORD COUNT: 0 This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text. |
 5 | Not PresentLINK COUNT: 0 Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust. |
 1 | Not presentNUMBER OF IMAGES: 0 Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned. |
Suggested Improvements
Congrats on overfunding!
Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.
The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.
People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.
Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.