Analyze a Campaign

Painting an entire favela in Rio de Janeiro: Review, Funding & Stats

https://www.kickstarter.com/projects/1953408692/painting-an-entire-favela-in-rio-de-janeiro
Scoring

Hyperstarter Score

36%

Good

Campaign

Goal Status

Funded

Backers

1,711

Pledge Amount

$116,655.41

of $100,000

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General Sites

22
Referring page & text snippet
Don’t Wait for the Planner: The Potential of Marrying Tactical Urbanism & CPTED in Rio's Favelas - RioOnWatch
Aug 2, 2022|rioonwatch.org

—a project led by two Dutch artists who raised over $100,000 to “paint an entire favela,” —that brought international attention to the potential for tactical urbanism

STREET ART UTOPIA | We declare the world as our canvas | Page 192
streetartutopia.com

Painting an entire favela in Rio de Janeiro at Kickstarter

Pintando uma favela inteira no Rio de Janeiro | Fórum Valinor
www.valinor.com.br

a ideia em prática eles criaram um projeto no Kickstarter: http://www.kickstarter.com/projects/1953408692/painting-an-entire-favela-in-rio-de-janeiro

Favela Painting in Rio | Art Nerd New York
art-nerd.com

area to create new murals, and they recently launched a Kickstarter project to generate funds to paint and restore homes while providing

Curating A Cheese Plate – Popbitch
popbitch.com

http://kck.st/19zjMnz

Showing 5 of 22 backlinks

Painting an entire favela in Rio de Janeiro: Campaign Review & Analysis

Campaign Page Overview

Detailed breakdown and suggestions for improvement

Hyperstarter Score Breakdown

title5
Excellent, the title is just the right lengthTITLE: 43

The title might be the right length, but make sure to take into account relevant keywords. Organic searches on the platform may make up a percentage of your backers.

description2
The description length may be too shortDESCRIPTION: 65

Consider revising the description wording. A good description can help potential backers understand what the project is about quickly.

content1
There are no wordsWORD COUNT: 0

This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text.

links5
Not PresentLINK COUNT: 0

Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust.

images1
Not presentNUMBER OF IMAGES: 0

Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned.

Suggested Improvements

Congrats on overfunding!

Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.

DESCRIPTION: 65

What makes your product unique? What makes it different from the others? Explain in your description what makes your product, different, better, cooler...more unique than all its competitors.

WORD COUNT: 0

People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.

NUMBER OF IMAGES: 0

Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.