P52 Nazo Nazo Playing Cards: Review, Funding & Stats
https://www.kickstarter.com/projects/portfolio52/p52-nazo-nazo-playing-cardsHyperstarter Score
64%
Excellent
Goal Status
Backers
1,029
Pledge Amount
$131,981
of $17,000
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Marketing & Backlinks
P52 Nazo Nazo Playing Cards: Campaign Review & Analysis
Campaign Page Overview
Detailed breakdown and suggestions for improvement
Hyperstarter Score Breakdown
 4 | The title has a good length, but could more text be added?TITLE: 27 Add more characters to the title, perhaps add specific niche keywords? Look at adding more words by researching your closest competitors and use what they wrote for their headlines. |
 2 | The description length may be too shortDESCRIPTION: 87 Consider revising the description wording. A good description can help potential backers understand what the project is about quickly. |
 3 | There are 1556 wordsWORD COUNT: 1556 The page is very long and might suffer from poor mobile conversion rate, consider shortening the number of words on the page. |
 5 | There are 12 external linksLINK COUNT: 12 Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust. |
 5 | There are 48 imagesNUMBER OF IMAGES: 48 Congratulations, this campaign has just the right number of images on the page. |
Suggested Improvements
Congrats on overfunding!
Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.
The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.
What makes your product unique? What makes it different from the others? Explain in your description what makes your product, different, better, cooler...more unique than all its competitors.
Having a large number of words on a campaign usually indicates information is written up in detail. Work out what questions backers have in their mind and answer them with the wording on the page.