Analyze a Campaign

OUYA: A New Kind of Video Game Console: Review, Funding & Stats

https://www.kickstarter.com/projects/ouya/ouya-a-new-kind-of-video-game-console
Scoring

Hyperstarter Score

36%

Good

Campaign

Goal Status

Funded

Backers

63,416

Pledge Amount

$8,596,474.58

of $950,000

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General Sites

36
Referring page & text snippet
[@]The Dexel Fanclub of Super (pervy) Awesomeness!!![@] | Page 327 | Kingdom Hearts Insider
www.khinsider.com

OUYA: A New Kind of Video Game Console by OUYA — Kickstarter

jyoung's Blog - Operation Sports
Aug 12, 2017|forums.operationsports.com

Kickstarter's first game console, the OUYA , officially went on sale today for $99.99 at Best

15 Most Successful Crowdfunding Campaigns
May 8, 2021|moneyconnexion.com

Within just 30 days since launch of a crowdfunding campaign on Kickstarter , the gaming startup Ouya raised $8,596,474. Funding came from

Wikizero - List of Ouya software
Dec 7, 2020|www.wikizero.com

""Update #9: iHeartWeekends"" .

Ouya console arrives at retail, while some backers wait for shipments | Sault Star
www.saultstar.com

The OUYA is a third-party, Android-based console that connects to a television

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OUYA: A New Kind of Video Game Console: Campaign Review & Analysis

Campaign Page Overview

Detailed breakdown and suggestions for improvement

Hyperstarter Score Breakdown

title4
The title has a good length, but could more text be added?TITLE: 38

Add more characters to the title, perhaps add specific niche keywords? Look at adding more words by researching your closest competitors and use what they wrote for their headlines.

description5
Excellent, the description is just right!DESCRIPTION: 127

The number of words in the description is just right to capture attention and bring them into your project.

content1
There are 1336 wordsWORD COUNT: 1336

This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text.

links3
There are 32 external linksLINK COUNT: 32

Consider revising the number of outbound links on the page. The focus should be on the campaign owner and campaign only.

images1
There are 8 imagesNUMBER OF IMAGES: 8

Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned.

Suggested Improvements

Congrats on overfunding!

Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.

TITLE: 38

The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.

WORD COUNT: 1336

People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.

NUMBER OF IMAGES: 8

Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.