OURA ring. Improve sleep. Perform better.: Review, Funding & Stats
https://www.kickstarter.com/projects/oura/oura-ring-improve-sleep-perform-betterHyperstarter Score
36%
Good
Goal Status
Backers
2,383
Pledge Amount
$651,803
of $100,000
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Marketing & Backlinks
Popular Sites
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 Ōura Concept by Natalie Armendariz for Funsize on Dribbble dribbble.com version of their application. Since then, they've launched a successful Kickstarter campaign and are getting ready to ship their awesome product |
 Oura ring monitors heart rate and movement to suggest lifestyle changes | Daily Mail Online www.dailymail.co.uk OURA ring. Improve sleep. Perform better. by ŌURA — Kickstarter |
 How Oura Went From Kickstarter to Silicon Valley's Favorite Gadget www.businessinsider.com|High Traffic winning a CES 2016 Innovation Award and launching a successful Kickstarter campaign, the company went into commercial production. |
 These colorful squares supposedly let you track and call your kid - The Verge www.theverge.com|High Traffic Nokia employees got together and created some new gadgets, including a wellness ring , sound-cancelling earplugs , and a GPS . Now, the |
 Haltian Can Save Your Kickstarter Hardware Disaster au.pcmag.com headphones and OuraRing wearable (pictured below), which made $651,803 on Kickstarter , are two of the most notable. |
General Sites
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 Ben Greenfield Life Podcast Republic Jul 12, 2022|podcastrepublic.net So I was understandably a bit excited when I discovered this Kickstarter page for the new ŌURA ring . This small, stylish ring uses state-of-the-art miniaturized electronics to track |
 Hybrid.co.id | Oura Ring, Cincin Menawan yang Bisa Memonitor Kualitas Tidur dan Aktivitas Fisik Jan 3, 2023|hybrid.co.id |
 Oura’s Sleep-Tracking Ring Raises $100 Million To Move… www.inkl.com by monitoring activity, Oura, founded in 2013 in Finland and relying on the crowd-funding site Kickstarter to fund its first product, focused on measuring sleep. “You’re |
 OURA, the ring to rule them all? - Sleep Junkies sleepjunkies.com |
 Coming to a finger soon - the smart ring - Coolsmartphone www.coolsmartphone.com smart ring, made from zirconium. To be fair, if the Kickstarter project is anything to go by, lots of people agree |
OURA ring. Improve sleep. Perform better.: Campaign Review & Analysis
Campaign Page Overview
Detailed breakdown and suggestions for improvement
Hyperstarter Score Breakdown
 5 | Excellent, the title is just the right lengthTITLE: 41 The title might be the right length, but make sure to take into account relevant keywords. Organic searches on the platform may make up a percentage of your backers. |
 2 | The description length may be too shortDESCRIPTION: 93 Consider revising the description wording. A good description can help potential backers understand what the project is about quickly. |
 1 | There are no wordsWORD COUNT: 0 This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text. |
 5 | Not PresentLINK COUNT: 0 Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust. |
 1 | Not presentNUMBER OF IMAGES: 0 Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned. |
Suggested Improvements
Congrats on overfunding!
Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.
What makes your product unique? What makes it different from the others? Explain in your description what makes your product, different, better, cooler...more unique than all its competitors.
People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.
Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.