Minecraft: The Story of Mojang: Review, Funding & Stats
https://www.kickstarter.com/projects/2pp/minecraft-the-story-of-mojangHyperstarter Score
29%
Need Improvement
Goal Status
Backers
3,631
Pledge Amount
$210,297.75
of $150,000
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Marketing & Backlinks
Popular Sites
58| Referring page & text snippet |
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 List of video game crowdfunding projects - Wikipedia Apr 9, 2020|en.wikipedia.org|High Traffic 2 Player Productions (2011-02-21). "Minecraft: The Story of Mojang" . Kickstarter |
 Tones Tones Tones - Music For A Documentary | falling for a square Jun 11, 2017|fallingforasquare.bandcamp.com|High Traffic www.kickstarter.com/projects/2pp/minecraft-the-story-of-mojang |
 Minecraft Documentary Explores Indie Game's Impact | WIRED Jan 8, 2020|www.wired.com|High Traffic donations through crowdfunding site Kickstarter to help fund a feature-length documentary that digs into the Minecraft phenomenon . |
 Minecraft-dokumentären har släppts – Anders Norén andersnoren.se kickstarter.com → |
 Minecraft: The Story of Mojang - Wikipedia en.m.wikipedia.org "Minecraft: The Story of Mojang" . Kickstarter |
General Sites
69| Referring page & text snippet |
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 Minecraft Documentary from Kickstarter Now Available For Free On YouTube [VIDEO] | New Media Rockstars newmediarockstars.com Successfully funded on March 25, 2011, “Minecraft: The Story of Mojang,” a documentary about the first year of indie game phenomenon |
 Minecraft documentary goes behind-the-scenes www.videogamesblogger.com proof-of-concept, 2 Player is turning to the revolutionary fundraising site Kickstarter.com to completely finance the film’s production over the course of |
 EarthBound-inspired Minecraft Skins « Fan Forum « Forum « Starmen.Net forum.starmen.net Fangamer is handling the merchandise for the 2 Player Productions Minecraft Documentary and as such we’ve got a fun opportunity to insert |
 Minecraft - Volume Alpha | TF2Maps.net tf2maps.net backstory and whatnot, I thought it was a good watch. http://www.kickstarter.com/projects/2pp/minecraft-the-story-of-mojang |
 Les producteurs de Minecraft proposent le film "The Story of Mojang" gratuitement sur The Pirate Bay www.blog-nouvelles-technologies.fr . À noter que le projet avait été financé par Kickstarter à hauteur de 210 000$ et c’est le deuxième film |
Minecraft: The Story of Mojang: Campaign Review & Analysis
Campaign Page Overview
Detailed breakdown and suggestions for improvement
Hyperstarter Score Breakdown
 4 | The title has a good length, but could more text be added?TITLE: 30 Add more characters to the title, perhaps add specific niche keywords? Look at adding more words by researching your closest competitors and use what they wrote for their headlines. |
 3 | Consider revising the description lengthDESCRIPTION: 133 Is the description to-the-point and concise? Focus on the main features of the campaign and how a backer can benefit. |
 1 | There are no wordsWORD COUNT: 0 This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text. |
 5 | Not PresentLINK COUNT: 0 Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust. |
 1 | Not presentNUMBER OF IMAGES: 0 Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned. |
Suggested Improvements
Congrats on overfunding!
Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.
The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.
What makes your product unique? What makes it different from the others? Explain in your description what makes your product, different, better, cooler...more unique than all its competitors.
People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.
Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.