Middle Man: Review, Funding & Stats
https://www.kickstarter.com/projects/1060059835/middle-manHyperstarter Score
21%
Need Improvement
Goal Status
Backers
862
Pledge Amount
$153,742.07
of $150,000
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Marketing & Backlinks
Popular Sites
5| Referring page & text snippet |
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 mcgarrybowen CCO Takes Sabbatical to Film His Passion Project Feb 12, 2019|www.adweek.com The Kickstarter page for the movie , which describes it as “a violent comedy” involving a |
 ‘Off the Cuff’ Podcast: ‘Parks and Rec’ Actor Jim O’Heir Sheds “Lots of Tears” Over Finale – The Hollywood Reporter Jul 4, 2022|www.hollywoodreporter.com because of my love for it,” as well as an indie film project titled Middle Man in which he plays a “hapless comic who gets tangled |
 'Parks and Recreation' co-star Jim O'Heir: 'It was the best place to be.' uproxx.com|High Traffic mentioned new adventures, so what can you tell me about this Kickstarter campaign you’re involved in? |
 Pickstarter: Help Jim O’Heir Make a Super Dark Comedy — Nerdist archive.nerdist.com |
 I am Jim O'Heir. You may know me as Garry / Jerry / Larry / Terry from PARKS & RECREATION, and my new role is as Lenny in MIDDLE MAN. AMA! - r/IAmA lr.7ort.rf.gd comedy that you can learn more about and support here: https://www.kickstarter.com/projects/1060059835/middle-man/posts |
General Sites
7| Referring page & text snippet |
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 silverfoxmagazine.tumblr.com - Tumbex www.tumbex.com |
 I am Jim O'Heir. You may know me as Garry / Jerry / Larry | BestofAMA bestofama.com comedy that you can learn more about and support here: https://www.kickstarter.com/projects/1060059835/middle-man/posts |
 I am Jim O'Heir. You may know me as Garry / Jerry / Larry / Terry from PARKS & RECREATION, and my new role is as Lenny in MIDDLE MAN. AMA! - r/IAmA Jul 3, 2022|r.nf comedy that you can learn more about and support here: https://www.kickstarter.com/projects/1060059835/middle-man/posts |
 I am Jim O'Heir. You may know me as Garry / Jerry / Larry / Terry from PARKS & RECREATION, and my new role is as Lenny in MIDDLE MAN. AMA! - r/IAmA reddit.invak.id comedy that you can learn more about and support here: https://www.kickstarter.com/projects/1060059835/middle-man/posts |
 Jim O'Heir · AMA Highlights amahighlights.com comedy that you can learn more about and support here: https://www.kickstarter.com/projects/1060059835/middle-man/posts |
Middle Man: Campaign Review & Analysis
Campaign Page Overview
Detailed breakdown and suggestions for improvement
Hyperstarter Score Breakdown
 1 | The title is too shortTITLE: 10 The first job of your headline is to grab attention. Describe your project with an easily understood, communicable and unique benefit. |
 3 | Consider revising the description lengthDESCRIPTION: 131 Is the description to-the-point and concise? Focus on the main features of the campaign and how a backer can benefit. |
 1 | There are no wordsWORD COUNT: 0 This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text. |
 5 | Not PresentLINK COUNT: 0 Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust. |
 1 | Not presentNUMBER OF IMAGES: 0 Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned. |
Suggested Improvements
Congrats on overfunding!
Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.
The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.
What makes your product unique? What makes it different from the others? Explain in your description what makes your product, different, better, cooler...more unique than all its competitors.
People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.
Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.