McSweeney's: New Books, New Magazines, and a Whole Lot More: Review, Funding & Stats
https://www.kickstarter.com/projects/mcsweeneys/mcsweeneys-new-books-new-magazines-and-a-whole-lotHyperstarter Score
43%
Better
Goal Status
Backers
3,419
Pledge Amount
$257,080.63
of $150,000
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Marketing & Backlinks
Popular Sites
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 Kickstarting a books revolution: the literary crowdfunding boom | Self-publishing | The Guardian Aug 9, 2021|www.theguardian.com|High Traffic found their place too – at the moment, McSweeney’s is crowdfunding a “new wave of projects” – they’ve almost doubled their $150,000 target. |
 McSweeney's raises half its $150,000 Kickstarter goal in 5 days - Los Angeles Times www.latimes.com|High Traffic McSweeney’s launched a Kickstarter campaign on Monday and by 8:15am Friday, it had reached half |
 Eli Horowitz Wants To Teach You How To Read www.buzzfeed.com|High Traffic , shifted to nonprofit status , and moved to a Kickstarter fundraising model for various projects. But they’re all, to some extent, stop-gate |
 McSweeney’s Launches Kickstarter Campaign www.adweek.com |
 Dave Eggers is judging your online dating profile - The Daily Dot www.dailydot.com Eggers is such a player, he’s asking some stranger to Kickstart his bankrupt publishing house a cool $750 for the chance to email with known |
General Sites
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 McSweeneys: Seeking Submissions & Support - Writing.ie www.writing.ie would greatly appreciate your help by a donation to their Kickstarter campaign . |
 Book Publishing in the Digital Age – The Pennsylvania Gazette Dec 9, 2019|thepenngazette.com Of the projects she’s helped bring into existence, Kreizman puts a McSweeney’s campaign that closed on June 5 at the top of her list. It’s a project that |
 117 Publishing Projects Showing What’s Possible on Kickstarter – 🏴 Anarchist Federation Jul 11, 2020|www.anarchistfederation.net McSweeney’s |
 BELONG belong.io McSweeney's: New Books, New Magazines, and a Whole Lot More by McSweeney's Publishing — Kickstarter |
 Happy Literary Cyber Thanksgiving - A Thank You Discount From Novel-T – Novel-T Literary T-Shirt Jerseys Mar 6, 2019|www.novel-t.com his 25-year relationship with a Novel-T favorite: Kurt Vonnegut. Finally, McSweeney's kickstarted a new publishing and project slate with the Internet's |
McSweeney's: New Books, New Magazines, and a Whole Lot More: Campaign Review & Analysis
Campaign Page Overview
Detailed breakdown and suggestions for improvement
Hyperstarter Score Breakdown
 5 | Excellent, the title is just the right lengthTITLE: 59 The title might be the right length, but make sure to take into account relevant keywords. Organic searches on the platform may make up a percentage of your backers. |
 5 | Excellent, the description is just right!DESCRIPTION: 97 The number of words in the description is just right to capture attention and bring them into your project. |
 1 | There are no wordsWORD COUNT: 0 This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text. |
 5 | Not PresentLINK COUNT: 0 Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust. |
 1 | Not presentNUMBER OF IMAGES: 0 Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned. |
Suggested Improvements
Congrats on overfunding!
Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.
People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.
Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.