MATTER: Review, Funding & Stats
https://www.kickstarter.com/projects/readmatter/matterHyperstarter Score
21%
Need Improvement
Goal Status
Backers
2,566
Pledge Amount
$140,201.85
of $50,000
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Marketing & Backlinks
Popular Sites
39| Referring page & text snippet |
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 Matter (magazine) - Wikipedia Oct 2, 2016|en.wikipedia.org|High Traffic "MATTER" .Kickstarter |
 A Brief History of Medium. Well, maybe not brief… | by Medium Formatting | Blogging Guide | Medium Nov 8, 2022|medium.com|High Traffic Matter raised over $140,000 through Kickstarter , and Williams was one of its 2,566 backers. Matter, |
 Announcing Pocket's First Publisher Partnership, with Kickstarter-Powered MATTER | Pocket blog.getpocket.com They hoped to raise $50,000. Instead, they raised more than $140,000 . |
 Crowdfunding Planning: 3 Things We Learned About Crowdfunding Journalism - Crowdfunding Planning | Your Complete Solution for CrowdFunding |Planning for CrowdFunding the Smart Way sites.google.com check out Roman Mars’ 99% Invisible , Decode DC and Matter .) |
 Medium: 'Yes, we are a publisher' | Evan Williams | The Guardian www.theguardian.com|High Traffic Matter was formed after a successful Kickstarter campaign in March 2012, with the goal of launching a new |
General Sites
44| Referring page & text snippet |
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 Genetic Genealogy in the News: A 10,000 Word Article at MATTER - The Genetic Genealogist Oct 12, 2019|thegeneticgenealogist.com ideas shaping our future.” The service got its start from a Kickstarter campaign in early 2012 that raised more than $140,000. MATTER is |
 Time to give up on newspapers, says MacPhail - J-Source j-source.ca journalism startup MATTER being a recent, Kickstarter-funded example. I backed MATTER with my own money. I bet on it. With the |
 Proyectos periodísticos crowdfunding de los que podemos aprender - Clases de Periodismo www.clasesdeperiodismo.com 4. Matter |
 Matter: One Story A Week - Techli techli.com seems to have struck a nerve. At press time, Matter’s Kickstarter page had raised $62,949, of an original goal of $50,000. A |
 KickStarter - Kickstarter Watch. | Page 21 | rpgcodex > 20 god-damned years and still a work in progress rpgcodex.net $00,140,201 MATTER |
MATTER: Campaign Review & Analysis
Campaign Page Overview
Detailed breakdown and suggestions for improvement
Hyperstarter Score Breakdown
 1 | The title is too shortTITLE: 6 The first job of your headline is to grab attention. Describe your project with an easily understood, communicable and unique benefit. |
 2 | The description length may be too shortDESCRIPTION: 67 Consider revising the description wording. A good description can help potential backers understand what the project is about quickly. |
 1 | There are no wordsWORD COUNT: 0 This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text. |
 5 | Not PresentLINK COUNT: 0 Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust. |
 1 | Not presentNUMBER OF IMAGES: 0 Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned. |
Suggested Improvements
Congrats on overfunding!
Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.
The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.
What makes your product unique? What makes it different from the others? Explain in your description what makes your product, different, better, cooler...more unique than all its competitors.
People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.
Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.