Kala... (could be): Review, Funding & Stats
https://www.kickstarter.com/projects/elitebistroevents/kala-could-beHyperstarter Score
21%
Need Improvement
Goal Status
Backers
1,308
Pledge Amount
£114,271.08
of £100,000
Find where your competitor's were featured — connect with the right influencers
Sign-up to gain full access to our backlink data and see all the links.
Marketing & Backlinks
Popular Sites
2| Referring page & text snippet |
|---|
 Gary Usher Kickstarter smashes 100000 target in 11 hours for Kala Manchester - The Caterer thecaterer.com and £63,314 with 658 backers within one hour of launching the fundraiser at 9pm. Perks include guest chef nights with Tom Kerridge, |
 KALA bingo - ballsy Gary Usher bags another Kickstarter record Jun 6, 2021|confidentials.com And they did... 1,182 of them (at the time of writing). |
General Sites
6| Referring page & text snippet |
|---|
 Kala kickstarter begins tonight as Gary Usher bids to crowdfund £100k for Manchester restaurant ilovemanchester.com Stay tuned to Kala’s Kickstarter site from 9pm to get involved in the appeal. |
 Channel 4: How to Save a Grand in 24 Hours - Recipes by Gary Usher May 6, 2021|www.realitytitbit.com his restaurant faces after the pandemic, he has set up crowdfunding so that he can open his restaurant, Kala. The goal |
 Gary Usher's Kickstarter restaurant project is fastest funded project Sep 6, 2022|www.verdictfoodservice.com Raising £30,000 in the first 10 minutes, the campaign received support from English Michelin-starred chef Tom Kerridge. |
 Gary Usher Kala Kickstarter Races Past £100,000 Goal In 11 Hours – Booking Ninja News bookingninja.io is believed to be a Kickstarter world record. Perks of the fundraiser include your name forever included on the Kala Founders Wall, |
 George Ellis Jun 8, 2022|opossum-cello-ws2f.squarespace.com https://www.kickstarter.com/projects/1357125502/kala-could-be |
Kala... (could be): Campaign Review & Analysis
Campaign Page Overview
Detailed breakdown and suggestions for improvement
Hyperstarter Score Breakdown
 1 | The title is too shortTITLE: 18 The first job of your headline is to grab attention. Describe your project with an easily understood, communicable and unique benefit. |
 3 | Consider revising the description lengthDESCRIPTION: 135 Is the description to-the-point and concise? Focus on the main features of the campaign and how a backer can benefit. |
 1 | There are no wordsWORD COUNT: 0 This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text. |
 5 | Not PresentLINK COUNT: 0 Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust. |
 1 | Not presentNUMBER OF IMAGES: 0 Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned. |
Suggested Improvements
Congrats on overfunding!
Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.
The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.
What makes your product unique? What makes it different from the others? Explain in your description what makes your product, different, better, cooler...more unique than all its competitors.
People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.
Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.