Ghost: Just a Blogging Platform: Review, Funding & Stats
https://www.kickstarter.com/projects/johnonolan/ghost-just-a-blogging-platformHyperstarter Score
29%
Need Improvement
Goal Status
Backers
5,236
Pledge Amount
£196,362.57
of £25,000
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Marketing & Backlinks
Popular Sites
110| Referring page & text snippet |
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 GitHub - mrjoelkemp/awesome-paid-open-source: Collection of links around paid/sustainable open source development github.com|High Traffic Ghost was sponsored via a kickstarter campaign . |
 Ghost (blogging platform) - Wikipedia en.wikipedia.org|High Traffic "Microsoft Sponsorship + Announcing the Ghost Launch Party" . Ghost |
 Microsoft Throws its Weight Behind Ghost | by Kris Roadruck | Medium medium.com|High Traffic Ghost, the node.js-based blogging platform that took Kickstarter by storm a few months ago, is set to release its first |
 Ghost: the UK blogging platform that won't and can't sell out to Facebook | Technology startups | The Guardian www.theguardian.com|High Traffic has initially launched to a small group of investors who donated money through Kickstarter , the crowdfunding website. |
 Unsplash + Ghost unsplash.com|High Traffic non-profit open source blogging platform that grew out of a runaway Kickstarter campaign . Four years later, Ghost has released version 1.0, a |
General Sites
195| Referring page & text snippet |
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 Ghost: Kickstarter-backed Blogging platform releases to public devilsworkshop.org Ghost is a popular Kickstarter project, backed by quite a lot |
 How To Choose A Great Blogging Platform That Won't Shut Down After A Year - Rohit Bhargava rohitbhargava.com source blogging platform called Ghost that is currently running its first Kickstarter campaign this week. The platform has been getting early rave reviews |
 Una plataforma para blogueros que busca financiamiento en Kickstarter - Clases de Periodismo www.clasesdeperiodismo.com |
 oEmbed WordPress Guide - 35+ Supported Websites | WPism wpism.com |
 Barnaby Walters • Notes www.waterpigs.co.uk Ghost is on it’s way to it’s stretch goals , which include hosted plans for all backers, an app/theme |
Ghost: Just a Blogging Platform: Campaign Review & Analysis
Campaign Page Overview
Detailed breakdown and suggestions for improvement
Hyperstarter Score Breakdown
 4 | The title has a good length, but could more text be added?TITLE: 31 Add more characters to the title, perhaps add specific niche keywords? Look at adding more words by researching your closest competitors and use what they wrote for their headlines. |
 2 | The description length may be too shortDESCRIPTION: 87 Consider revising the description wording. A good description can help potential backers understand what the project is about quickly. |
 1 | There are no wordsWORD COUNT: 0 This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text. |
 5 | Not PresentLINK COUNT: 0 Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust. |
 1 | Not presentNUMBER OF IMAGES: 0 Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned. |
Suggested Improvements
Congrats on overfunding!
Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.
The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.
What makes your product unique? What makes it different from the others? Explain in your description what makes your product, different, better, cooler...more unique than all its competitors.
People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.
Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.