ELIRA Apparel: Review, Funding & Stats
https://www.kickstarter.com/projects/eliraapparel/elira-apparelHyperstarter Score
29%
Need Improvement
Goal Status
Backers
2,920
Pledge Amount
$355,656.82
of $25,000
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Marketing & Backlinks
General Sites
5| Referring page & text snippet |
|---|
 Desperato's Content - Page 2 - OmoOrg www.omorashi.org https://www.kickstarter.com/projects/eliraapparel/elira-apparel |
 Episode 37: Kelly McCombs – OME Gear Apr 3, 2021|omegear.com ** Follow / back Elira's successful Kickstarter campaign ** |
 Bla bla bla bl... vous avez compris. - Page 435 - forum.tellementnomade.org https://www.kickstarter.com/projects/el ... ra-apparel |
 Trinkets for women in landscape photography ⋆ Babuschkina www.babuschkina.com See Product |
 Mad Hatter Agency www.madhatteragency.com View Campaign |
ELIRA Apparel: Campaign Review & Analysis
Campaign Page Overview
Detailed breakdown and suggestions for improvement
Hyperstarter Score Breakdown
 1 | The title is too shortTITLE: 13 The first job of your headline is to grab attention. Describe your project with an easily understood, communicable and unique benefit. |
 5 | Excellent, the description is just right!DESCRIPTION: 95 The number of words in the description is just right to capture attention and bring them into your project. |
 1 | There are no wordsWORD COUNT: 0 This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text. |
 5 | Not PresentLINK COUNT: 0 Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust. |
 1 | Not presentNUMBER OF IMAGES: 0 Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned. |
Suggested Improvements
Congrats on overfunding!
Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.
The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.
People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.
Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.