Dragons vs. Mermaids (Just Kidding!): Review, Funding & Stats
https://www.kickstarter.com/projects/babytattoo/dragons-are-awesome-mermaids-are-okay-tooHyperstarter Score
36%
Good
Goal Status
Backers
2,610
Pledge Amount
$190,910
of $10,000
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Marketing & Backlinks
Popular Sites
1| Referring page & text snippet |
|---|
 Staff Favorites: Lifepack Hustle, Prima System, and more! | BackerKit Mar 8, 2017|www.backerkit.com Dragons Are Awesome (Mermaids Meh) |
General Sites
4| Referring page & text snippet |
|---|
 EPBOT: Jen's Gems: A "Throne" Charger, Fireball Rose, & Niffler Jewelry Stand! Sep 10, 2018|www.epbot.com Kickstarter for two new books (of dragons and mermaids)--it's here: Dragon & Mermaid |
 Pixel Scroll 7/12/17 All The King’s Centaurs | File 770 Jan 4, 2022|file770.com illustrations (and his Star Wars/Calvin and Hobbes fusion art), has launched a Kickstarter for his series of dragon drawings. I might possibly be |
 Projects — Brian Kesinger www.briankesinger.com View Project |
 Projects — Brian Kesinger brian-kesinger.squarespace.com View Project |
Dragons vs. Mermaids (Just Kidding!): Campaign Review & Analysis
Campaign Page Overview
Detailed breakdown and suggestions for improvement
Hyperstarter Score Breakdown
 4 | The title has a good length, but could more text be added?TITLE: 36 Add more characters to the title, perhaps add specific niche keywords? Look at adding more words by researching your closest competitors and use what they wrote for their headlines. |
 5 | Excellent, the description is just right!DESCRIPTION: 111 The number of words in the description is just right to capture attention and bring them into your project. |
 1 | There are no wordsWORD COUNT: 0 This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text. |
 5 | Not PresentLINK COUNT: 0 Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust. |
 1 | Not presentNUMBER OF IMAGES: 0 Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned. |
Suggested Improvements
Congrats on overfunding!
Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.
The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.
People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.
Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.