Analyze a Campaign

CUBA - This Moment, Exactly So. A Fine Art Photo Book.: Review, Funding & Stats

https://www.kickstarter.com/projects/1467572373/cuba-this-moment-exactly-so-a-multi-sensory-book-f
Scoring

Hyperstarter Score

64%

Excellent

Campaign

Goal Status

Funded

Backers

366

Pledge Amount

$140,908

of $140,000

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General Sites

2
Referring page & text snippet
Cuba Parallax Sequence - Make Productions
Oct 5, 2019|makeproductions.co.uk

from his new museum-quality coffee table multimedia photo book on Cuba titled Cuba – This Moment, Exactly So.

Purdy Pictures NOT Political. "CUBA - This Moment, Exactly So. A coffee table book & more" by @LorneResnick - Babushka's Baile
bohemianbabushka.bbabushka.com

CUBA - This Moment, Exactly So. A Fine Art Photo Book.: Campaign Review & Analysis

Campaign Page Overview

Detailed breakdown and suggestions for improvement

Hyperstarter Score Breakdown

title5
Excellent, the title is just the right lengthTITLE: 55

The title might be the right length, but make sure to take into account relevant keywords. Organic searches on the platform may make up a percentage of your backers.

description2
The description length may be too shortDESCRIPTION: 92

Consider revising the description wording. A good description can help potential backers understand what the project is about quickly.

content3
There are 1560 wordsWORD COUNT: 1560

The page is very long and might suffer from poor mobile conversion rate, consider shortening the number of words on the page.

links5
There are 4 external linksLINK COUNT: 4

Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust.

images3
There are 33 imagesNUMBER OF IMAGES: 33

You may need to add a few more images. Whether it is product images, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned.

Suggested Improvements

Congrats on overfunding!

Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.

DESCRIPTION: 92

What makes your product unique? What makes it different from the others? Explain in your description what makes your product, different, better, cooler...more unique than all its competitors.

WORD COUNT: 1560

Having a large number of words on a campaign usually indicates information is written up in detail. Work out what questions backers have in their mind and answer them with the wording on the page.

NUMBER OF IMAGES: 33

View your copywriting as a supporting element, and do your best to structure your campaign around graphics and images. Animated GIFs show your product in action. Make sure you have at least 2 or 3 high-quality GIFs that span across the whole page width.