Analyze a Campaign

CITIZEN KOCH: Review, Funding & Stats

https://www.kickstarter.com/projects/1308051297/citizen-koch
Scoring

Hyperstarter Score

29%

Need Improvement

Campaign

Goal Status

Funded

Backers

3,384

Pledge Amount

$169,522.94

of $75,000

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General Sites

11
Referring page & text snippet
Meet the Kochs - Brave New Films
www.bravenewfilms.org

got competition. Koch Brothers Exposed is being released right before Citizen Koch, a Kickstarter documentary by two frequent collaborators of Michael Moore. The Greenwald screening

It's All Journalism: Politics, Funding Collide in Making of Citizen Koch Documentary • Association of Alternative Newsmedia
Jan 12, 2019|aan.org

Around 3,500 people contributed to their Kickstarter campaign . They ended up making more than ITVS was slotted

"Citizen Koch" Kickstarter Surpasses $75,000 Goal in Just Three Days
www.studentfilmmakers.com

www.kickstarter.com/citizen-koch

Charles Koch | JAYFORCE
Feb 1, 2016|www.jayforce.com

‘What happened to “Citizen Koch” provides a rare behind-the-scenes look at how big money from high dollar donors has massive influence on one of our most beloved public institutions, and on the public discourse. Ironically, that’s exactly what our film is about — how the money of the wealthiest drowns out the voices of the rest of us.

Citizen Koch - Turkcewiki.org
en.turkcewiki.org

"Kickstarter Campaign for Citizen Koch" . Kickstarter

Showing 5 of 11 backlinks

CITIZEN KOCH: Campaign Review & Analysis

Campaign Page Overview

Detailed breakdown and suggestions for improvement

Hyperstarter Score Breakdown

title1
The title is too shortTITLE: 12

The first job of your headline is to grab attention. Describe your project with an easily understood, communicable and unique benefit.

description5
Excellent, the description is just right!DESCRIPTION: 130

The number of words in the description is just right to capture attention and bring them into your project.

content1
There are no wordsWORD COUNT: 0

This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text.

links5
Not PresentLINK COUNT: 0

Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust.

images1
Not presentNUMBER OF IMAGES: 0

Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned.

Suggested Improvements

Congrats on overfunding!

Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.

TITLE: 12

The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.

WORD COUNT: 0

People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.

NUMBER OF IMAGES: 0

Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.