Analyze a Campaign

Charlie the Unicorn: The Grand Finale: Review, Funding & Stats

https://www.kickstarter.com/projects/1556971210/charlie-the-unicorn-the-grand-finale
Scoring

Hyperstarter Score

36%

Good

Campaign

Goal Status

Funded

Backers

3,997

Pledge Amount

$209,247.45

of $35,000

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General Sites

15
Referring page & text snippet
Barkley 2 ex-dev discloses horrible management practices, development practically dead | Kiwi Farms
Jul 6, 2019|kiwifarms.net

Charlie the Unicorn: The Grand Finale

Caaaarl, that kills people! (Filmcow!) | Kintsugi
kintsugi.seebs.net

and probably awful in all the best ways. There's a Kickstarter for getting stuff, which is already fully funded. Plus, he's

series | Broadsheet.ie
Apr 1, 2018|www.broadsheet.ie

Jason Steele of Filmcow is currently funding via Kickstarter to create the fifth and final episode of the web

'Charlie the Unicorn' Final Chapter Funded on Kickstarter | Player.One
www.player.one

After years of anticipation, the final chapter of Charlie the Unicorn is getting made . A Kickstarter was launched yesterday titled: “Charlie the Unicorn:

the Magicball Network Forums - The stuff that we watch on our box thread
forum.magicball.net

Oh and a bit unrelated possibly but Charlie the Unicorn 5 is going to be 30 minutes long and funded by Kickstarter !

Showing 5 of 15 backlinks

Charlie the Unicorn: The Grand Finale: Campaign Review & Analysis

Campaign Page Overview

Detailed breakdown and suggestions for improvement

Hyperstarter Score Breakdown

title4
The title has a good length, but could more text be added?TITLE: 37

Add more characters to the title, perhaps add specific niche keywords? Look at adding more words by researching your closest competitors and use what they wrote for their headlines.

description5
Excellent, the description is just right!DESCRIPTION: 128

The number of words in the description is just right to capture attention and bring them into your project.

content1
There are no wordsWORD COUNT: 0

This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text.

links5
Not PresentLINK COUNT: 0

Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust.

images1
Not presentNUMBER OF IMAGES: 0

Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned.

Suggested Improvements

Congrats on overfunding!

Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.

TITLE: 37

The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.

WORD COUNT: 0

People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.

NUMBER OF IMAGES: 0

Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.