Buddy. The Dog Collar Reimagined.: Review, Funding & Stats
https://www.kickstarter.com/projects/squeakerdogs/buddy-the-dog-collar-reimaginedHyperstarter Score
29%
Need Improvement
Goal Status
Backers
973
Pledge Amount
$262,654
of $385,000
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Marketing & Backlinks
Popular Sites
16| Referring page & text snippet |
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 ‘Buddy’ Is a Smart Collar That Keeps Your Dog Safe, Fit, and Stylish Sep 9, 2021|finance.yahoo.com|High Traffic Currently seeking funding on Kickstarter , this ambitious doggy wearable is designed to keep your |
 Developers launch crowdfunding for Buddy dog collar - the FitBit for your dog | The Independent | The Independent www.independent.co.uk|High Traffic The Buddy dog collar is being produced by Squeaker , a pet products company |
 "Buddy", un collar inteligente para monitorear la actividad de tu perro - Digital Trends Español es.digitaltrends.com si se contribuye a la campaña de financiación colectiva de Kickstarter . |
 Smart dog collar tracks your pooch's diet and location www.engadget.com|High Traffic , which is now trying to raise AU$385,000 (US$285,000) via Kickstarter to begin production. It connects via Bluetooth to an accompanying |
 Buddy dog collar will track your dog's activity and location | Metro News Oct 1, 2020|metro.co.uk The smart collar is currently in the Kickstarter stages, with around 40% of the target raised. |
General Sites
12| Referring page & text snippet |
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 The Latest In Dog Collar Technology: The Buddy LED Collar by Squeaker Dogs blog.dogbuddy.com the concept in mid-August, and following an unsuccessful round on Kickstarter this September, they’ve just reached their fundraising target of $100,000 USD on Indiegogo |
 Pet Tech...the future is here! | Dog Forum www.dogforum.com Buddy is this collars name and impressive is its game. |
 Feed aggregator | flayrah www.flayrah.com While I’m really tempted to back the rainbow “ Buddy ” dog collar, I don’t think I’d get around to |
 A Fitbit for your dog - KLGadgetGuy Apr 9, 2023|klgadgetguy.com Source: Kickstarter |
 This is Your Dog's Fitbit - Clapway Jun 1, 2019|clapway.com protect their dogs in a number of different ways. The Buddy is one of the more high-end products, but the Poochlight |
Buddy. The Dog Collar Reimagined.: Campaign Review & Analysis
Campaign Page Overview
Detailed breakdown and suggestions for improvement
Hyperstarter Score Breakdown
 4 | The title has a good length, but could more text be added?TITLE: 33 Add more characters to the title, perhaps add specific niche keywords? Look at adding more words by researching your closest competitors and use what they wrote for their headlines. |
 3 | Consider revising the description lengthDESCRIPTION: 135 Is the description to-the-point and concise? Focus on the main features of the campaign and how a backer can benefit. |
 1 | There are no wordsWORD COUNT: 0 This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text. |
 5 | Not PresentLINK COUNT: 0 Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust. |
 1 | Not presentNUMBER OF IMAGES: 0 Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned. |
Suggested Improvements
Keep going with the campaign!
The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.
What makes your product unique? What makes it different from the others? Explain in your description what makes your product, different, better, cooler...more unique than all its competitors.
People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.
Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.