Bones is Back: Book & Toy Set for Halloween: Review, Funding & Stats
https://www.kickstarter.com/projects/bonesisback/bones-is-back-a-family-halloween-tradition-book-and-toy-setHyperstarter Score
73%
Excellent
Goal Status
Backers
229
Pledge Amount
$17,552
of $3,110
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Marketing & Backlinks
Bones is Back: Book & Toy Set for Halloween: Campaign Review & Analysis
Campaign Page Overview
Detailed breakdown and suggestions for improvement
Hyperstarter Score Breakdown
 5 | Excellent, the title is just the right lengthTITLE: 60 The title might be the right length, but make sure to take into account relevant keywords. Organic searches on the platform may make up a percentage of your backers. |
 5 | Excellent, the description is just right!DESCRIPTION: 107 The number of words in the description is just right to capture attention and bring them into your project. |
 3 | There are 1670 wordsWORD COUNT: 1670 The page is very long and might suffer from poor mobile conversion rate, consider shortening the number of words on the page. |
 5 | There are 4 external linksLINK COUNT: 4 Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust. |
 3 | There are 24 imagesNUMBER OF IMAGES: 24 You may need to add a few more images. Whether it is product images, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned. |
Suggested Improvements
Congrats on overfunding!
Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.
Having a large number of words on a campaign usually indicates information is written up in detail. Work out what questions backers have in their mind and answer them with the wording on the page.
View your copywriting as a supporting element, and do your best to structure your campaign around graphics and images. Animated GIFs show your product in action. Make sure you have at least 2 or 3 high-quality GIFs that span across the whole page width.