Analyze a Campaign

AMERICAN PSYCHO: Review, Funding & Stats

https://www.kickstarter.com/projects/1798121016/american-psycho
Scoring

Hyperstarter Score

21%

Need Improvement

Campaign

Goal Status

Funded

Backers

1,421

Pledge Amount

$154,929.48

of $150,000

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General Sites

19
Referring page & text snippet
Wikizero - American Psycho
Jan 5, 2020|www.wikizero.com

"AMERICAN PSYCHO" .Kickstarter.com

American Psycho - WikiMili, The Best Wikipedia Reader
Aug 6, 2020|wikimili.com

"AMERICAN PSYCHO" .Kickstarter.com

American Psycho (musical) explained
everything.explained.today

Web site: Patrick Bateman LIVE on stage! Bring a raincoat . . kickstarter.com . 20 January 2014.

Crowdfunding and the Future of New Musical Theatre in London and Beyon – NewMusicalTheatre
newmusicaltheatre.com

Their Kickstarter campaign talked of their need for an extra two weeks of

db0nus869y26v.cloudfront.net
db0nus869y26v.cloudfront.net

"AMERICAN PSYCHO" .Kickstarter.com

Showing 5 of 19 backlinks

AMERICAN PSYCHO: Campaign Review & Analysis

Campaign Page Overview

Detailed breakdown and suggestions for improvement

Hyperstarter Score Breakdown

title1
The title is too shortTITLE: 15

The first job of your headline is to grab attention. Describe your project with an easily understood, communicable and unique benefit.

description2
The description length may be too shortDESCRIPTION: 48

Consider revising the description wording. A good description can help potential backers understand what the project is about quickly.

content1
There are no wordsWORD COUNT: 0

This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text.

links5
Not PresentLINK COUNT: 0

Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust.

images1
Not presentNUMBER OF IMAGES: 0

Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned.

Suggested Improvements

Congrats on overfunding!

Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.

TITLE: 15

The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.

DESCRIPTION: 48

What makes your product unique? What makes it different from the others? Explain in your description what makes your product, different, better, cooler...more unique than all its competitors.

WORD COUNT: 0

People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.

NUMBER OF IMAGES: 0

Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.